Digital Marketing Executive

Keka Technologies Private Limited; Mohali; On-site; INR 500,000 - 900,000; Full time

Job summary

DigiMantra is seeking a Digital Marketing Executive – SEO with 2–3 years of hands-on experience to drive organic growth and online visibility. The role covers on-page, off-page, and technical SEO, content optimization, and collaboration with content writers and developers.

You will monitor performance via GSC, GA4, and other tools, optimize WordPress content, and assist PPC planning. A Bachelor’s in a related field is preferred, with strong communication and multitasking abilities.

Qualifications

• 2–3 years of hands-on SEO and digital marketing experience.
• Strong knowledge of on-page, off-page, technical SEO, and content optimization.
• Experience with SEO tools such as Google Search Console, Google Analytics 4, Ahrefs, SEMrush.
• Hands-on experience with WordPress and SEO plugins like Yoast SEO or Rank Math.
• Basic understanding of Google Ads (PPC) and campaign performance analysis.
• Familiarity with Canva or similar design tools.

Responsibilities

• Plan, execute, and optimize on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, and search intent mapping.
• Optimize website content for search engines and AI-powered search, ensuring topical relevance.
• Monitor website performance using SEO tools and analytics platforms.
• Collaborate with content writers to create SEO-friendly content and improve pages.
• Work with developers to implement technical SEO, resolve website issues, and improve Core Web Vitals.
• Track, analyze, and report SEO metrics and provide actionable insights for improvement.
• Manage content on WordPress, publishing pages, meta titles/descriptions, internal linking, and images.
• Assist in planning and monitoring Google Ads campaigns and performance tracking.
• Create basic marketing visuals using Canva.
• Stay updated with latest SEO trends and Google algorithm updates.

Skills

SEO knowledge

Content optimization

Analytical skills

Communication skills

Team collaboration

Multi-tasking

Education

Bachelor's degree in Marketing or related field

Tools

Google Search Console

Google Analytics 4

Ahrefs

SEMrush

WordPress

Yoast SEO

Rank Math

Canva

Google Ads

Job description

Job Title: Digital Marketing Executive – SEO

Experience: 2–3 Years

About the Role:

DigiMantra is looking for a results-driven Digital Marketing Executive – SEO with 2–3 years of hands‑on experience in search engine optimization and digital marketing. The ideal candidate should have a strong understanding of SEO strategies, content optimization, technical SEO, website performance, and basic knowledge of PPC and design tools.

Key Responsibilities:-

• Plan, execute, and optimize on-page, off-page, and technical SEO strategies to improve organic search performance.
• Conduct keyword research, competitor analysis, and search intent mapping to identify growth opportunities.
• Optimize website content for search engines and AI-powered search/answer engines, ensuring strong topical authority and content relevance.
• Monitor website performance using Google Search Console, Google Analytics 4, Ahrefs, SEMrush, and other SEO tools.
• Collaborate with content writers to create SEO‑friendly content and improve existing web pages and blogs.
• Work closely with developers to implement technical SEO recommendations, resolve website issues, and improve Core Web Vitals and overall site performance.
• Track, analyze, and report SEO metrics, including keyword rankings, organic traffic, conversions, and user engagement, while providing actionable insights for continuous improvement.
• Manage and optimize content on WordPress, including publishing and updating pages, managing meta titles and descriptions, internal linking, image optimization, and implementing on-page SEO using plugins such as Yoast SEO or Rank Math.
• Assist in planning and monitoring Google Ads (PPC) campaigns, including keyword research, campaign structure, and performance tracking.
• Create basic marketing creatives such as blog banners, social media posts, and promotional assets using Canva or similar design tools.
• Stay up to date with the latest SEO trends, Google algorithm updates, AI search developments, and digital marketing best practices.

Required Skills & Qualifications:-

• Bachelor's degree in Marketing, Business, Computer Applications, or a related field.
• 2–3 years of hands‑on experience in SEO and digital marketing.
• Strong knowledge of on‑page, off‑page, technical SEO, and content optimization.
• Solid understanding of keyword research, search intent, topical authority, and optimization for AI-powered search experiences.
• Experience with SEO tools such as Google Search Console, Google Analytics 4, Ahrefs, SEMrush, or equivalent platforms.
• Hands‑on experience with WordPress and SEO plugins like Yoast SEO or Rank Math.
• Basic understanding of Google Ads (PPC) and campaign performance analysis.
• Familiarity with Canva or similar design tools.
• Strong analytical, problem‑solving, and communication skills.
• Ability to manage multiple tasks, collaborate across teams, and deliver results in a fast‑paced environment.