Digital Marketing Specialist

Crayo Tech Business Solutions Pvt Ltd; Thiruvananthapuram; On-site; INR 300,000 - 540,000; Full time

Job summary

Crayo Tech Business Solutions Pvt Ltd, based in India, seeks a Digital Marketing Specialist to plan, execute, and optimize campaigns across digital channels. You will manage social media, create content, monitor performance, and analyze data to boost reach and conversions.

The role requires coordinating SEO/SEM, supporting branding, and collaborating with designers and developers to ensure consistent messaging.

Qualifications

• Candidates should have experience with campaign planning, SEO/SEM, and email marketing tools.
• Experience managing social channels, content scheduling, community engagement, and basic social media advertising.
• Ability to interpret data from tools such as Google Analytics and generate performance reports and insights.
• Strong written and verbal communication skills and ability to collaborate with cross-functional teams.

Responsibilities

• Plan, execute, and optimize online marketing campaigns across digital channels.
• Manage social media platforms, create and schedule content, monitor performance, and analyze analytics to improve reach and conversions.

Skills

Digital marketing

Online marketing

Campaign planning

Social media management

Web analytics

Communication skills

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Email marketing tools

Social media platforms

Marketing automation tools

Job description

Company Description

Crayo Tech Business Solutions Pvt Ltd is a technology-driven software application provider based in India, specializing in high-quality mobile app and web solutions. The company delivers services ranging from custom software and e-commerce development to SEO, SEM, SMO, branding, and comprehensive digital marketing solutions. Crayo Tech focuses on helping businesses strengthen their online presence and achieve measurable growth through data-informed strategies. The team values innovation, performance, and collaborative problem-solving in a fast-paced digital environment. More information about services and offerings is available at https://www.crayotech.com/india/.

Role Description

The Digital Marketing Specialist will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. Typical day-to-day tasks include managing social media platforms, creating and scheduling content, monitoring campaign performance, and analyzing web analytics data to improve reach and conversion. The role involves coordinating SEO and SEM activities, supporting branding initiatives, and collaborating with designers and developers to ensure consistent messaging and user experience. This is a full-time, on-site role based in Thiruvananthapuram, requiring close collaboration with the local team and active participation in strategy discussions.

Qualifications

• Candidates should possess skills in Digital Marketing and Online Marketing, including experience with campaign planning, SEO/SEM, and email marketing tools.
• Candidates should possess skills in Social Media Marketing, including managing social channels, content scheduling, community engagement, and basic social media advertising.
• Candidates should possess skills in Web Analytics, including the ability to interpret data from tools such as Google Analytics and generate performance reports and insights.
• Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate effectively with cross-functional teams and clients.
• Relevant qualifications such as a degree or certification in Marketing, Digital Marketing, Business, or a related field would be beneficial.
• Additional beneficial skills include familiarity with marketing automation platforms, basic knowledge of graphic design or content management systems, and a results-oriented mindset.

Additional Skills

• Anchoring & Presentation