Digital Marketing Specialist

DigitalMonk; Jalandhar; On-site; INR 400,000 - 700,000; Full time

Job summary

DigitalMonk in Jalandhar is seeking a Digital Marketing Specialist to plan, execute, and optimize campaigns across channels, driving brand awareness and lead generation. You will manage social media accounts, coordinate online initiatives, and monitor analytics to refine strategies based on data.

You will collaborate with product, design, and content teams, prepare performance reports, and propose improvements to achieve measurable growth.

Qualifications

• Experience planning, executing, and optimizing marketing campaigns.
• Social media marketing and community management.
• Web analytics to measure and improve performance.
• Strong written and verbal communication.
• Familiarity with SEO/SEM and email marketing.
• Experience with advertising platforms like GA, Meta, Google Ads.
• Degree in Marketing/Business/Communications or related field, or practical equivalent.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels to drive brand awareness and lead generation.
• Manage social media accounts and engage communities across relevant platforms.
• Coordinate online marketing initiatives and monitor web analytics to refine strategies.
• Collaborate with product, design, and content teams; prepare performance reports.
• Suggest improvements to achieve measurable growth and communicate insights clearly.

Skills

Digital Marketing

Online Marketing

Social Media Marketing

Web Analytics

Communication

SEO/SEM

Education

Background in Marketing, Business, Communications or related field

Tools

Google Analytics

Google Ads

Meta Ads

Marketing Automation

Job description

Company Description

DigitalMonk builds scalable software products and bold technology solutions for startups and growing businesses, ranging from hardware-integrated platforms to streamlined web applications. The team blends deep engineering expertise with clear, user-focused design to deliver practical, high-impact solutions. Beyond products, DigitalMonk emphasizes mentorship, ownership, and continuous learning, offering a flat, accountability-driven culture. The workplace is designed for people who value real work, skill development, and the opportunity to grow with ambitious clients. Professionals who thrive in dynamic environments and enjoy both responsibility and growth are encouraged to explore opportunities at DigitalMonk.

Role Description

This is a full-time, on-site role based in Jalandhar I for a Digital Marketing Specialist. The person in this role will plan, execute, and optimize digital marketing campaigns across channels, with a focus on driving brand awareness, lead generation, and user engagement for DigitalMonk and its clients. Day-to-day responsibilities include managing social media accounts, coordinating online marketing initiatives, monitoring web analytics, and refining campaign strategies based on data insights. The role also involves collaborating with product, design, and content teams, preparing performance reports, and suggesting improvements to achieve measurable growth. Clear communication, attention to detail, and a proactive approach to experimentation and learning are expected.

Qualifications

• Candidates should possess skills in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
• Candidates should possess skills in Social Media Marketing for managing, growing, and engaging communities across relevant platforms.
• Candidates should possess skills in Web Analytics to track performance, interpret data, and make data-informed decisions.
• Candidates should possess strong Communication skills for collaborating with cross-functional teams and presenting insights clearly.
• Relevant experience with SEO/SEM, email marketing, and marketing automation tools is beneficial.
• Familiarity with analytics and advertising platforms (e.g., Google Analytics, Meta Ads, Google Ads) is an advantage.
• A background in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.
• Ability to work independently, manage multiple projects, and adapt to a fast-paced, mentorship-driven environment is important.