Digital Marketing Specialist

Manpowergroup Services India; Mumbai; Hybrid; INR 550,000 - 850,000; Full time

Job summary

ManpowerGroup Services India in Mumbai seeks a mid-level Digital Marketing Specialist to drive online presence and campaigns. You will shape content calendars, support SEO tasks, and collaborate with designers and vendors to ensure high-quality deliverables.

The role requires a Masters in marketing or related field, 2–4 years of digital marketing experience, and strong communication. Proficiency with Canva, Google Analytics, Meta Business Suite, and Excel is preferred.

Qualifications

• Masters degree in marketing, communications, or related field.
• 2–4 years of experience in digital marketing (not counting internships or freelance).
• Basic understanding of digital marketing concepts (SEO, SEM, social media, email marketing).
• Familiarity with Canva, Google Analytics, Meta Business Suite, and Excel.
• Familiarity with website performance tools like Google Analytics and Search Console.
• Strong written and verbal communication skills.
• A team player with curiosity and a willingness to learn.
• Ability to manage multiple tasks and meet deadlines.
• Knowledge of LinkedIn ads will be an added advantage.

Responsibilities

• Support in creating and scheduling social media posts and content calendars.
• Conduct basic keyword research and assist in on-page and off-page SEO tasks.
• Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, Meta Ads Manager.
• Coordinate with designers, agencies, and vendors for campaign deliverables.
• Assist in email marketing, newsletters, and campaign reporting.
• Maintain and update website content (Sitecore knowledge preferred) including blogs, landing pages, and insight reports; assist in maintaining website functionality, checking for broken links, and ensuring mobile responsiveness.
• Research industry trends, competitor activities, and audience preferences.
• Provide administrative and project support to the Marketing Manager.
• Brief writing experience and coordinating with the design team.

Skills

Content marketing

SEO basics

Social media

Analytics

Communication

Team collaboration

LinkedIn ads

Education

Masters in Marketing

Tools

Canva

Google Analytics

Meta Business Suite

Excel

Search Console

Job description

Key Responsibilities

• Support in creating and scheduling social media posts and content calendars
• Conduct basic keyword research and assist in on-page and off-page SEO tasks
• Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, Meta Ads Manager, etc.
• Coordinate with designers, agencies, and vendors for campaign deliverables
• Assist in email marketing, newsletters, and campaign reporting
• Maintain and update website content (Sitecore knowledge preferred) including blogs, landing pages, and insight reports. Assist in maintaining website functionality, checking for broken links, and ensuring mobile responsiveness.
• Research industry trends, competitor activities, and audience preferences
• Provide administrative and project support to the Marketing Manager
• Brief writing experience and coordinating with the design team

Skills & Qualifications

• Masters degree in marketing, communications, or related field
• 2-4 years of experience in digital marketing (internships or freelance projects doesn't count)
• Basic understanding of digital marketing concepts (SEO, SEM, social media, email marketing, etc.)
• Familiarity with tools like Canva, Google Analytics, Meta Business Suite, and Excel
• Familiarity with website performance tools like Google Analytics and Search Console
• Strong written and verbal communication skills
• A team player with curiosity and a willingness to learn
• Ability to manage multiple tasks and meet deadlines
• Knowledge of LinkedIn ads will be an added advantage