Digital Marketing Specialist

Ananta Automobiles; Khordha; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

CloudTree is seeking an AI-first Digital Marketing & Growth Manager to build and scale a digital demand-generation engine in a hands-on, AI-enabled environment. You will own content, SEO, email, social, and paid campaigns, while leveraging AI tools and automation to drive growth.

The role requires strong B2B SaaS marketing fundamentals, plus practical expertise in Generative AI, AI agents, and marketing automation.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Excellent English proficiency with polished written and verbal communication.
• Proficiency in Canva or similar design tools and core digital marketing tools (email, social schedulers, analytics dashboards).
• Hands-on experience with AI tools (ChatGPT, Claude) and ability to write effective prompts to speed up research and content ideation.

Responsibilities

• Plan and execute B2B SaaS campaigns across organic, paid, social, email, content, webinars and partnerships.
• Lead SEO/AI-driven discovery and manage on-page SEO, content strategy and authority building.
• Improve lead capture, scoring, nurturing and hand-off to Sales through CRM and marketing automation.
• Develop and maintain a content calendar and ensure consistent brand voice across channels.
• Collaborate with Sales, Product and Leadership to translate priorities into measurable programs.

Skills

Digital marketing

Content strategy

Copywriting

Email marketing

SEO

AI tools

Marketing automation

CRM integration

Data analytics

B2B marketing

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Canva

Google Analytics (GA4)

Ahrefs

Semrush

Screaming Frog

Looker Studio

Power BI

HubSpot

Salesforce

Asana

Monday.com

ClickUp

Job description

CloudTree is an HR Intelligence Platform built for India's mid-market helping HR and business leaders move from historical reporting to predictive workforce decisions

About the Role

TheCloudTree.ai is looking for an AI-first Digital Marketing & Growth Manager to build and scale our digital demand-generation engine. This is a hands-on role for a marketer who combines strong B2B SaaS marketing fundamentals with deep, practical expertise in Generative AI, AI agents and marketing automation.

The core mandate:

Key Responsibilities

• Market Research & Strategy: Track competitors (Keka, Darwinbox, greytHR, HROne, and other Indian HRMS players) and HR-tech industry trends; translate findings into actionable strategy and own the ongoing content calendar.
• Content & Editorial Write SEO-informed blog posts and supporting copy for email and social on a consistent schedule, including contributions to Ground Truth, CloudTree's owned thought leadership property.
• Social Media Facebook, and YouTube; monitor analytics and adjust approach based on performance.
• Graphic Design Create on-brand visuals for email, social, and digital campaigns using Canva or similar tools, consistent with CloudTree's visual identity.
• Email Marketing Plan, write, and deploy campaigns; manage list segmentation by audience (e.g. HR leaders, founders, finance/IT stakeholders) and track performance.
• SEO + GEO/AEO: Own search visibility across traditional search and AI-driven discovery; manage technical/on-page SEO, topic strategy, authority building and AI-search optimisation.
• Lead lifecycle: Improve lead capture, scoring, qualification, nurturing and hand-off to Sales through CRM and marketing automation.
• Demand generation: Plan and execute B2B SaaS campaigns across organic, paid, social, email, content, webinars, partnerships and other relevant channels.
• Analytics & optimisation: Track traffic, leads, MQLs, SQLs, conversion, CPL/CAC, pipeline and ROI; use data and AI to identify and prioritise growth opportunities.
• Cross-functional execution: Work closely with Sales, Product and Leadership to translate business priorities into measurable marketing programs.

Qualifications

Strategy & Communications

Solid grasp of marketing and communications strategy able to connect design, copy, and messaging into one consistent brand voice.

Comfortable with market research and translating insights into content strategy.

Execution

24 years of hands-on digital marketing experience; able to own campaigns independently.

Strong copywriting skills across blog, email, and social formats.

Proven experience with email marketing platforms platform management, segmentation, and analytics.

Skills

Bachelor's degree in Marketing, Communications, Business, or a related field

. Excellent English proficiency, with polished, error-free written and verbal communication.

Proficiency in Canva or similar design tools, plus working knowledge of core digital marketing tools (email platforms, social schedulers, analytics dashboards) and SEO principles.

Hands-on comfort with AI tools (e.g. ChatGPT, Claude) and the ability to write effective prompts to speed up research, content drafts, and design ideation.

A genuine keenness to learn, with the agility to quickly pick up new tools, platforms, and workflows as priorities evolve.

Familiarity with project management platforms (Asana, Monday.com, ClickUp, or similar) nice to have.

Preferred AI &MarTech Skills

• AI: ChatGPT/OpenAI, Claude, Gemini, Perplexity, AI research/content platforms, AI agents.
• Automation: n8n, Make, Zapier, APIs, webhooks, CRM integrations, no-code/low-code workflows.
• Marketing: HubSpot/Salesforce or equivalent CRM, Google Ads, LinkedIn Ads, email platforms, CMS.
• SEO/GEO: Ahrefs, Semrush, Screaming Frog, Google Search Console and AI-search optimisation tools.
• Analytics: GA4, Looker Studio/Power BI or equivalent, attribution and funnel analytics.
• Background in B2B marketing, particularly in HR tech / SaaS, or in engineering, manufacturing, automotive, or aerospace industries reflecting CloudTree's core mid-market customer base.
• Experience developing and maintaining a content calendar over time.

Ideal Candidate

We are looking for a builder, not a coordinator. The ideal candidate understands marketing strategy but is equally comfortable opening an automation platform, connecting tools, designing an AI workflow, analysing data and improving the system.

Why Join TheCloudtree.AI?

This is an opportunity to build a next-generation, AI-native marketing engine for a growing technology company. You will have significant ownership to experiment with AI, agents and automation while directly influencing brand visibility, pipeline generation and growth.

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