Digital Marketing Specialist

EG A/S; Mangaluru; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Targeted training courses in our EG Academy

Best in industry employee benefits

Job summary

A leading software development company in Mangaluru is looking for a proactive Digital Marketing Specialist with 3-6 years of experience. This role involves executing various digital marketing tasks across email, web, and analytics platforms. Ideal candidates have a degree in Marketing or IT and are familiar with Pardot and CMS platforms. You’ll be part of a dynamic team and contribute to workflows that improve efficiency and quality across the organization, providing a pathway to personal and professional growth.

Qualifications

• Minimum 3‑6 years of experience in digital marketing roles.
• Familiarity with email marketing platforms, Pardot experience is a strong plus.
• Working knowledge of GA4 and Looker Studio.

Responsibilities

• Execute email campaigns in Salesforce Account Engagement (Pardot).
• Set up automation rules and dynamic lists in Pardot.
• Create and maintain website pages in DatoCMS.
• Support tracking implementation using GTM.
• Extract and analyze data in GA4 and Looker Studio.
• Conduct SEO hygiene checks.

Skills

Email marketing platforms

CMS platforms

GA4

Looker Studio

Attention to detail

English communication

Education

Bachelor’s or Master’s degree in Marketing, IT, Communications, or similar

Tools

Salesforce

Pardot

DatoCMS

Job description

At EG, we develop software for our customers so they can focus on their profession. Our industry‑specific software is built by peers from the industry, and backed by the scale of EG for stability, innovation, and security. We are committed to advancing industries by tackling big challenges such as resource use, efficiency, and sustainability. We are a thriving global workforce of 3000+ employees, with a 850+ strong team based in Mangaluru, India. We have a people‑first culture fostering innovation, collaboration and continuous learning. Join us in creating software that works for people, not software that makes people work. Visit our career page to meet some of your future colleagues, explore our culture, and watch our video "We Make a Difference". Learn more about EG here.

We are seeking a proactive Digital Marketing Specialist with 3‑6 years of experience to join our Digital Marketing team in Mangaluru. In this hands‑on role, you will execute a variety of digital marketing tasks across email, web, and analytics platforms, while actively engaging with stakeholders to clarify requirements and suggest improvements. This role offers broad exposure to enterprise‑level digital marketing operations and the opportunity to grow into a more independent digital specialist. You will be part of the central Digital Marketing team, consisting of three digital marketing specialists based in our India office, and you will report directly to the Digital Marketing Manager. The team works across multiple systems and platforms where we hold technical ownership, including the corporate website, Account Engagement (Pardot), SEO, CRO, tracking, and analytics.

Your Workday, Tasks And Mandatory Skill Set

• Execute email campaigns in Salesforce Account Engagement (Pardot), including list creation, segmentation, A/B testing, and quality assurance.
• Set up automation rules, dynamic lists, and lead flows in Pardot.
• Create, edit, and maintain website pages in our CMS (DatoCMS) following brand and UX guidelines.
• Perform technical checks on web content (links, metadata, tagging, structure).
• Support tracking implementation using GTM.
• Extract and analyze data in GA4 and Looker Studio.
• Conduct SEO hygiene checks (meta tags, redirects, indexing issues).
• Proactively communicate with stakeholders to clarify requests, identify potential issues, and propose improvements.
• Document processes and contribute to workflow optimizations to improve operational efficiency.

You Are The Ideal Candidate If You

• Bachelor’s or Master’s degree in Marketing, IT, Communications, or similar.
• Minimum 3‑6 years of experience in digital marketing roles.
• Familiarity with email marketing platforms (Pardot experience is a strong plus).
• Experience with CMS platforms.
• Working knowledge of GA4 and Looker Studio.
• Strong attention to detail, ability to follow structured processes, and proactive mindset.
• Excellent English communication skills, both written and verbal.

What Can You Expect From Us

• Experience acting as a proactive digital partner for stakeholders, identifying unclear requirements, suggesting better solutions, and ensuring tasks are scoped correctly before execution.
• Hands‑on exposure to a modern enterprise‑level MarTech stack (Salesforce, Pardot, DatoCMS, etc.), with a path to specialize several areas.
• The ability to influence digital workflows by proposing smarter templates, automations, and standards that improve speed and quality across the organization.
• Ability to thrive in a fast‑paced, dynamic environment and manage multiple projects simultaneously.
• Super talented and committed colleagues who know that they only get better through collaboration and active knowledge sharing.
• Possibility of personal and professional development.
• Targeted training courses in our EG Academy.
• Best in industry employee benefits.