DIGITAL MARKETER

Best Computer Education Institute in Trivandrum, Kerala, India; Thiruvananthapuram; On-site; INR 300,000 - 540,000; Full time

Job summary

G-TEC Computer Education, Nalanchira, seeks a Digital Marketing Specialist to drive local growth for software, multimedia, accounting and IT courses. You will plan campaigns, manage social media, optimize GBP, and lead generation efforts to attract qualified inquiries.

The role requires English and Malayalam copywriting, Canva or Premiere Pro skills, and a data-driven approach to measure CPL, reach, and conversions for branch performance.

Qualifications

• Experience planning and executing paid ad campaigns.

Responsibilities

• Plan and execute targeted paid ad campaigns on Meta and Google.
• Create and publish daily social media content across platforms.
• Coordinate basic design and video editing using Canva or Premiere Pro.
• Optimize GBP for local search and manage student reviews.
• Nurture inquiries with admissions team and track lead quality.
• Prepare weekly and monthly ROI reports for branch management.

Skills

Digital Marketing

Lead Generation

Campaign Management

Social Media Management

Content Writing English & Malayalam

Analytics & Reporting

Education

Bachelor's degree in Marketing/Communications

Tools

Meta Ads

Google Ads

Google Business Profile

Canva

Premiere Pro

Job description

We are hiring Digital Marketing Specialist / Digital Marketer

Job Overview:

• G-TEC Computer Education, Nalanchira is seeking a results-driven Digital Marketer to plan, execute, and optimize our digital growth strategies. The primary goal of this role is to build brand awareness across local student communities, drive qualified course inquiries, manage ad campaigns (Meta & Google), and maintain an engaging social media presence for our software, multimedia, accounting, and IT courses.

Key Responsibilities:

• Lead Generation & Campaign Management: Plan and execute targeted paid ad campaigns on Meta Ads (Facebook & Instagram) and Google Ads to generate high-intent student leads for upcoming batches.
• Social Media Management: Create, curate, and publish daily engaging content (reels, carousels, student testimonials, course announcements, event updates) across Instagram, Facebook, LinkedIn, and YouTube.
• Content & Creative Coordination: Work on basic graphic design and short-form video editing (Reels/Shorts) using tools like Canva or Premiere Pro; write persuasive ad copies and captions in English and Malayalam.
• Local SEO & Google Business Profile: Optimize the Google Business Profile (GBP) for local search visibility, manage student reviews, post regular updates, and maintain high local search rankings in and around Thiruvananthapuram.
• Inquiry Nurturing & Follow-up Support: Coordinate closely with the academic counseling/admissions team to track lead quality, refine targeting, and assist with WhatsApp/Email marketing campaigns.
• Analytics & Reporting: Track key performance indicators (CPL, reach, conversions, engagement rates) and present weekly/monthly ROI reports to branch management.