Digital Marketing Specialist

Viaens; Jammu district; On-site; INR 350,000 - 550,000; Full time

Job summary

viaENS, a specialized link-building agency, seeks a Digital Marketing Specialist for on-site work in Jammu. You will plan and execute online campaigns to boost brand visibility, traffic, and conversions across multiple channels, and coordinate with internal teams to ensure consistent messaging.

The role requires strong skills in social media, web analytics, and SEO/link-building, with a focus on data-driven decision making and staying up-to-date with industry trends.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning and execution across multiple channels.
• Candidates should possess skills in Social Media Marketing to manage, grow, and engage audiences on key social platforms.
• Candidates should possess skills in Web Analytics to track performance, interpret data, and provide actionable insights.
• Candidates should possess excellent Communication skills for clear, professional collaboration and reporting.
• Relevant experience with SEO, link-building, and content-driven marketing strategies is highly beneficial.
• Proficiency with common digital tools (e.g., Google Analytics, Google Ads, Meta Business Suite, or similar platforms) is preferred.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Responsibilities

• Plan and execute online marketing campaigns to drive brand visibility, traffic, and conversions across multiple channels.
• Create and optimize social media content and campaigns on key platforms.
• Manage paid and organic digital campaigns, monitor performance with web analytics tools.
• Prepare regular reports and insights for stakeholders.
• Coordinate with internal teams to align campaign messaging and maintain consistent brand communication.

Skills

Digital Marketing

Online Marketing

Social Media Marketing

Web Analytics

Campaign planning

Communication skills

SEO & link-building

Content marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Google Ads

Meta Business Suite

Job description

Company Description viaENS is a specialized link-building agency focused on supporting brands and agencies that prioritize SEO performance. Established in 2014, the company partners with leading enterprise brands and SEO agencies worldwide, leveraging over 20,000 direct publisher relationships with no intermediaries. viaENS is known for custom outreach to high-authority domains, strict organic traffic verification, transparent domain approval, and a one-year link guarantee. The company also operates its own media properties, including thefoodxp.com, providing both buy-side scale and deep sell-side expertise. A team of around 40 professionals, led by three co-founders with clearly defined responsibilities, drives the organization’s strategy, revenue, and publisher partnerships.

Role Description

This is a full-time, on-site Digital Marketing Specialist role based in Jammu. The Digital Marketing Specialist will plan and execute online marketing campaigns to drive brand visibility, traffic, and conversions across multiple channels. Daily responsibilities include creating and optimizing social media content, managing paid and organic digital campaigns, monitoring performance using web analytics tools, and preparing regular reports and insights for stakeholders. The role involves coordinating with internal teams to align campaign messaging, maintaining consistent brand communication, and identifying opportunities to improve SEO and link-building outcomes. The specialist will also stay current with digital marketing trends and best practices to enhance overall campaign effectiveness.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning and execution across multiple channels.
• Candidates should possess skills in Social Media Marketing to manage, grow, and engage audiences on key social platforms.
• Candidates should possess skills in Web Analytics to track performance, interpret data, and provide actionable insights.
• Candidates should possess excellent Communication skills for clear, professional collaboration and reporting.
• Relevant experience with SEO, link-building, and content-driven marketing strategies is highly beneficial.
• Proficiency with common digital tools (e.g., Google Analytics, Google Ads, Meta Business Suite, or similar platforms) is preferred.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Jammu, manage multiple projects, and adapt in a fast-paced, data-driven environment.