Digital Marketing Specialist

Adnexa.ai; Hyderabad; Sur place; INR 400 000 - 640 000; Plein temps

Résumé du poste

Adnexa.ai is seeking a Digital Marketing Specialist in Hyderabad to plan, execute, and optimize campaigns across search, social, and display channels. You will monitor performance, analyze data, and deliver insights that drive client growth through our AI-driven framework.

You will collaborate with creative and targeting teams to refine messaging, track ROI, and improve CPA. A data-driven mindset and agency experience are highly valued.

Qualifications

• Social Media Marketing and Online Marketing skills for campaign execution and audience engagement.
• Core Digital Marketing skills including performance marketing, search and display advertising, and campaign optimization.
• Web Analytics experience using Google Analytics or similar platforms.
• Effective communication for cross-functional collaboration and stakeholder reporting.
• Experience with marketing automation, ad platforms (Google Ads, Meta Ads), and A/B testing beneficial.
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or related field preferred.
• Prior agency or performance marketing experience with familiarity in AI-driven tools advantageous.

Responsabilités

• Plan, execute, and optimize digital campaigns across channels.
• Manage day-to-day campaign setup, monitoring, and optimization.
• Analyze web and campaign performance data and generate actionable insights.
• Prepare regular performance reports for clients and internal stakeholders.
• Collaborate with creative, audience targeting, and messaging teams to align campaigns with growth objectives.
• Stay current with digital marketing trends and experimentation to improve ROI and CPA.

Connaissances

Social Media Marketing

Online Marketing

Performance Marketing

Campaign Optimization

Web Analytics

Communication Skills

A/B Testing

Formation

Bachelor’s degree in Marketing

Outils

Google Analytics

Google Ads

Meta Ads

Marketing Automation

Description du poste

Company Description

Adnexa.ai is an AI-powered digital media agency focused on measurable growth for brands across markets. The company combines programmatic precision with human strategy, data, and creative intelligence to deliver fully measurable campaigns with clear business impact. Built by senior marketers, data scientists, and programmatic specialists, Adnexa.ai uses its proprietary OneView framework to unify creativity and machine learning for consistent performance. The team partners with global brands and agencies to turn digital investments into predictable, scalable outcomes, driving growth through AI-driven optimization. Adnexa.ai’s mission is to redefine digital performance by unifying media, data, and human insight so brands can accelerate growth with precision and confidence.

Role Description

This is a full-time, on-site Digital Marketing Specialist role based in Hyderabad. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across channels such as search, social media, display, and other performance marketing platforms. Responsibilities include managing day-to-day campaign setup, monitoring, and optimization; analyzing web and campaign performance data; and preparing regular performance reports with actionable insights. The role involves collaborating with internal teams on creative, audience targeting, and messaging, while aligning campaigns with client growth objectives and Adnexa.ai’s data-driven framework. The specialist will stay current with digital marketing trends, tools, and best practices, and support testing and experimentation to improve ROI, CPA, and overall campaign efficiency.

Qualifications

• Candidates should possess strong skills in Social Media Marketing and Online Marketing for campaign execution and audience engagement.
• Candidates should possess core Digital Marketing skills, including performance marketing, search and display advertising, and campaign optimization.
• Candidates should possess Web Analytics skills, with experience using tools such as Google Analytics or similar platforms to interpret data and improve performance.
• Candidates should possess effective Communication skills for collaborating with cross-functional teams and presenting insights to stakeholders.
• Experience with marketing automation, ad platforms (e.g., Google Ads, Meta Ads), and A/B testing is beneficial.
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field is preferred.
• Prior experience in a digital agency or performance marketing environment and familiarity with AI-driven or programmatic advertising tools is an advantage.