Digital Marketing Specialist

Unicorn Denmart Ltd.; Delhi; On-site; INR 500,000 - 1,000,000; Full time

Job summary

Unicorn Denmart Ltd. is looking for a Digital Marketing Specialist in Delhi to manage and execute marketing strategies that increase brand visibility and lead generation. Responsibilities include social media management, paid media campaigns on platforms like Facebook and Google, and coordinating content marketing efforts.

The ideal candidate should have 2-4 years of experience in digital marketing, a bachelor's degree in a related field, and strong skills in Meta Ads, Google Ads, SEO, and analytics.

Qualifications

• Minimum 2–4 years of proven digital marketing experience, preferably in the healthcare, medical devices, dental, equipment sectors or ecommerce.

Responsibilities

• Manage, plan, execute, and optimize digital marketing strategies.
• Develop and maintain monthly content calendars for multiple social media platforms.
• Create and run paid media campaigns including Facebook and Google Ads.
• Plan and execute lead generation campaigns.
• Implement on-page SEO best practices and manage website updates.
• Utilize WhatsApp Business API for customer engagement.
• Track and analyze website traffic and campaign performance.

Skills

Meta Ads (Facebook & Instagram)

Google Ads

SEO Knowledge

WordPress Basics

Canva for Creatives

Analytical Skills

Communication Skills

Creative Thinking

Education

Bachelor’s Degree in Marketing, Digital Media, Business, or related fields

Certification in Digital Marketing

Job description

About Unicorn Denmart Ltd:

Unicorn Denmart Ltd. is India’s premier dental equipment company, representing globally renowned brands. With innovation and service excellence at its core, the company focuses on bringing world-class dental solutions to professionals across the country.

Role Objective:

To manage, plan, execute, and optimize digital marketing strategies to increase brand visibility, drive high-quality leads, enhance engagement, and contribute to business growth for Unicorn Denmart Ltd.

Key Responsibilities:

Social Media Management:

• Develop and maintain monthly content calendars for Facebook, Instagram, LinkedIn, and YouTube.
• Create engaging posts, reels, stories, and campaigns.
• Manage daily posting, community interaction, and engagement.

Paid Media Management:

• Create, run, monitor, and optimize Facebook Ads, Instagram Ads, Google Search Ads, and Display Campaigns.
• Implement retargeting strategies and manage Lookalike Audience campaigns.

Lead Generation:

• Plan and execute lead generation campaigns through paid media and organic activities.
• Collaborate with the sales and CRM teams to ensure effective lead nurturing.

SEO and Website Management:

• Work with the web team to update product listings, blogs, and landing pages.
• Implement on-page SEO best practices (meta tags, keyword optimization, linking).

WhatsApp Marketing:

• Utilize WhatsApp Business API and automation tools for customer engagement.

Content Marketing Support:

• Coordinate with content writers and designers for blog publishing, product promotions, and marketing assets.
• Research and suggest blog topics aligned with dentists and dental labs’ interests.

Analytics and Reporting:

• Track and analyze website traffic, campaign performance, and lead quality.
• Prepare and present monthly marketing reports with actionable insights.

Market and Competitor Research:

• Monitor competitors’ digital strategies and suggest improvements.
• Identify industry trends and opportunities for growth.

Key Skills Required:

• Strong hands-on experience in Meta Ads (Facebook & Instagram) and Google Ads.
• Good knowledge of SEO (On-page and basic Off-page).
• Understanding of WordPress and WooCommerce basics.
• Ability to handle Canva for basic creatives (coordination with the graphic team will also be there).
• Strong analytical skills (Google Analytics, Facebook Insights, Search Console).
• Good communication skills (both written and verbal).
• Creative thinking and problem-solving approach.

Qualifications:

• Bachelor’s Degree in Marketing, Digital Media, Business, or related fields.
• Certification in Digital Marketing (Google/Facebook Blueprint preferred).
• Minimum 2–4 years of proven digital marketing experience, preferably in healthcare, medical devices, dental, equipment sectors or ecommerce.