Digital Marketing Specialist

AVIVO; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Avivo is seeking a Digital Marketing Specialist to overhaul and optimize our website for strong organic visibility and inbound growth. You will lead technical, on-page, and off-page SEO, plus Core Web Vitals optimization and indexing improvements.

The role emphasizes data-driven decisions, use of SEO tools, and collaboration with product, design, and engineering teams to drive measurable growth.

Qualifications

• 3-5 years of hands-on experience in SEO and digital marketing.
• Strong problem-solving and analytical skills.
• Good communication and collaboration with cross-functional teams.
• Eagerness to learn and apply frontend development best practices.

Responsibilities

• Lead the complete SEO revamp of the Avivo.ai website.
• Ensure proper indexing, crawlability, sitemap management, robots.txt optimization, and structured site architecture.
• Conduct comprehensive technical SEO audits and implement improvements.
• Optimize core web vitals and page performance.
• Perform keyword research, competitor analysis, and search intent mapping.
• Build and execute scalable on-page and off-page SEO strategies.
• Create and optimize landing pages for organic traffic growth.
• Implement schema markup and structured data strategies.
• Monitor search rankings, backlinks, crawl errors, indexing issues, and domain health.

Skills

Technical SEO

On-page SEO

Off-page SEO

Core Web Vitals

Google Ads

GA4

Google Search Console

Screaming Frog

PageSpeed Insights

Education

Bachelor’s degree in CS/Engineering or related

Tools

Ahrefs

SEMrush

Screaming Frog

PageSpeed Insights

Job description

Job Description:Digital Marketing Specialist

Type:Full-time,Work from office

Experience:3-5 years

Company Overview:

Avivo is a cutting-edge technology startup specializing in developing innovative technology products and consulting services, with a strong focus on contract intelligence and contract management. Leveraging the power of Generative AI and Natural Language Processing (NLP), we aim to revolutionize how organizations handle and manage their contracts, making processes more efficient, compliant, and insightful.

Position Overview:

Avivo’s current website has minimal search engine optimization and is not yet properly indexed by search engines. Your primary responsibility will be to overhaul and optimize the website to establish strong organic visibility, technical SEO foundations, and measurable inbound growth.

This is not a maintenance role. We are looking for someone who can build, optimize, experiment, analyze, and scale.

You will drive:

• Technical SEO
• On-page SEO
• Off-page SEO
• Core Web Vitals optimization
• Search indexing and crawlability
• Google Ads / PPC campaigns
• Performance analytics and reporting
• Early-stage AEO/GEO initiatives

The ideal candidate will be highly data-driven, deeply familiar with SEO tools and analytics platforms, and capable of independently identifying growth opportunities.

Key Responsibilities:

Lead the complete SEO revamp of the Avivo.ai website

Ensure proper indexing, crawlability, sitemap management, robots.txt optimization, and structured site architecture

Conduct comprehensive technical SEO audits and implement improvements

Optimize core web vitals and page performance

Perform keyword research, competitor analysis, and search intent mapping

Build and execute scalable on-page and off-page SEO strategies

Create and optimize landing pages for organic traffic growth

Implement schema markup and structured data strategies

Monitor search rankings, backlinks, crawl errors, indexing issues, and domain health

2. Analytics & Performance Monitoring

Use tools like Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, PageSpeed Insights, etc. for analysis and optimization

Track KPIs including organic traffic, keyword rankings, CTR, bounce rates, conversion rates, and lead generation

Generate periodic performance reports with actionable insights

Identify opportunities through data analysis and experimentation

3. AEO / GEO (AI Search Optimization)

Understand evolving search paradigms including:

• Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)

Optimize content and website structure for AI-powered search experiences and LLM discoverability

Experiment with strategies that improve visibility in AI-generated responses and conversational search environments

4. Google AdWords

Plan, launch, manage, and optimize Google Ads campaigns

Conduct keyword targeting, ad copy optimization, bid management, and conversion tracking

Optimize campaigns for lead generation and ROI

Analyze campaign performance and improve CAC efficiency

Work closely with product, design, and engineering teams to implement SEO and performance improvements

Coordinate with content writers and external agencies/freelancers when required

Qualifications:

• Currently pursuing a Bachelor’s degree in Computer Science, Engineering, Design, or a related field.
• Strong problem-solving and analytical skills.
• Good communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Eagerness to learn and apply front-end development best practices and methodologies.

Required Skills & Qualifications

• 3-5 years of hands-on experience in SEO and digital marketing
• Strong expertise in:
• Technical SEO
• On-page SEO
• Off-pageSEO
• Core Web Vitals
• Google Search Console
• GA4
• Google Ads
• Strong understanding of website architecture, indexing, crawling, and search engine behavior
• Experience usingSEO and analytics tools such as:
• Ahrefs
• SEMrush
• Screaming Frog
• PageSpeed Insights
• Ability toanalyze data and derive actionable insights
• Experience improving organic rankings and website traffic
• Understanding of conversion optimization and landing page best practices
• Strong written and verbal communication skills

Preferred Qualifications

• Prior experience working in SaaS, B2B technology, AI, legal tech, or enterprise software
• Exposure to AEO/GEO strategies and AI search optimization
• Experience with content-led SEO strategies
• Familiarity with HTML/CSS basics and CMS platforms
• Understanding of programmatic SEO is a plus

What we’re looking for

• Thinks analytically and acts proactively
• Can independently identify gaps and opportunities
• Is obsessed with performance, rankings, and measurable growth
• Understands both technical and business aspects of digital marketing
• Can operate in a fast-moving startup environment with ownership and accountability

What we offer

• Opportunity to build and scale the digital growth engine of an AI-first SaaS startup from the ground up
• High ownership and direct impact on business growth, brand visibility, and lead generation
• Freedom to experiment with SEO, AEO/GEO, content, and performance marketing strategies
• Exposure to cutting-edge AI, LegalTech, and enterprise SaaS domains
• Collaborative work environment with direct interaction with Founder and Leadership
• Fast learning curve and strong career growth potential in a rapidly evolving AI company
• Competitive compensation based on experience and capabilities