Digital Marketing Specialist

Best Advertising Agency; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

Best Advertising Agency in Chennai is seeking a digital marketing specialist to plan, execute, and optimize Google Ads and Meta Ads campaigns aimed at lead generation and ROI targets.

You will conduct keyword and audience research, competitor analysis, and ongoing campaign optimization across paid media, while also managing SEO activities and monitoring key metrics to drive growth and report results to the team.

Qualifications

• Experience planning and executing paid search/social campaigns.
• Ability to research keywords, audiences, and competitors.
• Knowledge of SEO activities and on-page optimization.
• Track and analyze metrics like CTR, CPC, ROAS, and conversions.

Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns to achieve lead generation and ROI targets.
• Conduct keyword research, audience research, competitor analysis, and campaign optimization across paid media platforms.
• Manage SEO activities including on-page, keyword optimization, technical SEO, and backlink analysis.
• Monitor CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate, and organic traffic to improve performance.
• Prepare performance reports and collaborate with creative/content teams to implement effective digital marketing strategies.

Skills

Google Ads

Meta Ads

Keyword research

Audience research

Campaign optimization

Performance analysis

Content optimization

Tools

Google Ads

Meta Ads

SEO tools

Job description

Role & Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns to achieve lead generation, conversions, and ROI targets.

• Conduct keyword research, audience research, competitor analysis, and campaign optimization across paid media platforms.

• Manage SEO activities, including on-page SEO, keyword optimization, technical SEO, content optimization, and backlink analysis.

• Monitor and analyze CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate, and organic traffic to improve campaign performance.

• Prepare performance reports, identify growth opportunities, and collaborate with creative/content teams to implement effective digital marketing strategies.