Digital Marketing Specialist

JobItUs; Chennai; On-site; INR 600,000 - 900,000; Full time

Job summary

JobItUs is seeking a Digital Marketing Specialist in Chennai to drive end-to-end digital marketing efforts, optimize campaigns, and strengthen brand presence. You will work on SEO, PPC across Google Ads and Meta, plus CRO and content alignment.

The role requires hands-on campaign execution, analytics-driven optimization, and collaboration with content and brand teams to achieve qualified leads and improved conversion rates.

Qualifications

• Experience in planning and optimizing digital campaigns across multiple channels.
• Strong analytics mindset with ability to measure and optimize performance.
• Familiarity with CRO and landing page optimization.

Responsibilities

• Conduct structured competitor analysis (SEO, paid ads, messaging, funnel gaps).
• Plan and execute digital campaigns across Google Ads & Meta Ads.
• Monitor website performance using GA4 & Google Search Console.
• Optimize landing pages for conversion rate (CRO).
• Implement SEO strategies (On-page, Off-page, Technical basics).
• Manage CRM workflows and marketing automation.
• Track campaign performance using UTM parameters and attribution models.
• Collaborate on content, creatives, and brand consistency.
• Identify and fix technical or marketing performance issues.
• Support social media strategy and organic growth initiatives.

Skills

Digital marketing

Analytics

Campaign management

CRM marketing

Tools

GA4

Google Search Console

Job description

Role Summary

The Digital Marketing Specialist will be responsible for managing and optimizing end-to-end digital marketing activities to generate qualified leads, improve conversion rates, and strengthen brand presence. The role requires a mix of analytical thinking, execution capability, and performance-driven mindset.

KRA: Task / Activities

• Conduct structured competitor analysis (SEO, paid ads, messaging, funnel gaps)
• Plan and execute digital campaigns across Google Ads & Meta Ads
• Monitor website performance using GA4 & Google Search Console
• Optimize landing pages for conversion rate (CRO)
• Implement SEO strategies (On-page, Off-page, Technical basics)
• Manage CRM workflows and marketing automation
• Track campaign performance using UTM parameters and attribution models
• Collaborate on content, creatives, and brand consistency
• Identify and fix technical or marketing performance issues
• Support social media strategy and organic growth initiatives

KPI: Performance Metrics

• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Website Traffic Growth
• Lead Quality & Funnel Conversion
• Campaign ROI
• Engagement Metrics (CTR, bounce rate, session duration)