Digital Marketing Specialist

Ista Spaces

Bengaluru South

On-site

INR 450,000 - 750,000

Full time

2 days ago

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Job summary

ISTA Spaces is seeking a Digital Marketing Specialist to plan, execute, and optimise campaigns across Google Ads, Meta Ads, and other channels. The role emphasizes lead generation for real estate projects, social media management, SEO, and analytics.

The successful candidate will manage cross-channel campaigns, analyze data with GA4/Tag Manager, and collaborate with sales to improve conversions. Based in Bengaluru, the position is full-time and growth-oriented.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
2–5 years of experience in digital marketing, preferably in real estate or property marketing.
Hands-on experience with Google Ads and Meta Ads campaigns.
Knowledge of SEO, social media marketing, content marketing, and lead generation.
Familiarity with Google Analytics 4, Google Tag Manager, and campaign reporting tools.

Responsibilities

Plan and execute digital marketing campaigns to generate qualified leads for real estate projects.
Manage paid advertising campaigns on Google Ads, Meta Ads, and other platforms.
Monitor campaign performance and optimise lead quality and CPL.
Develop strategies to increase website traffic, inquiries, visits, and conversions.
Coordinate with design teams to produce engaging marketing creatives.

Skills

Google Ads

Meta Ads

SEO

Social Media

Lead Gen

Content Marketing

GA4

Tag Manager

Reporting

Analytics

Communication

Coordination

Problem Solving

Campaign Mgmt

Education

Bachelor's in Marketing

Business Administration

Communications

Tools

Google Analytics 4

Google Tag Manager

CRM systems

Marketing automation tools

Job description

JOB DESCRIPTION Digital Marketing Specialist

Company Name: ISTA Spaces

Department: Marketing

Location: HSR Layout, Bengaluru, Karnataka

Experience: 2–5 Years

Employment Type: Full-Time

About ISTA Spaces

ISTA Spaces is a real estate company focused on providing quality property solutions, including villas, homes, and residential plots. We are looking for a creative and result-oriented Digital Marketing Specialist to strengthen our online presence, generate qualified leads, and support our sales growth through effective digital marketing strategies.

Job Summary

The Digital Marketing Specialist will be responsible for planning, executing, and optimising digital marketing campaigns across multiple platforms. The ideal candidate should have hands‑on experience in paid advertising, social media management, lead generation, SEO, and digital campaign analytics, preferably within the real estate industry.

Key Responsibilities

1. Digital Marketing & Lead Generation

Plan and execute digital marketing campaigns to generate qualified leads for real estate projects.
Manage paid advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
Monitor campaign performance and optimise campaigns to improve lead quality and reduce cost per lead.
Develop strategies to increase website traffic, enquiries, site visits, and conversions.

2. Social Media Management

Manage the company's social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
Create and execute social media content calendars.
Coordinate with graphic designers, video editors, and content creators to develop engaging marketing creatives.
Monitor audience engagement, brand visibility, and social media performance.

3. SEO & Website Management

Implement on-page and off-page SEO strategies to improve organic search rankings.
Conduct keyword research and optimise website content for relevant real estate searches.
Monitor website traffic, user behaviour, and lead conversion performance.
Coordinate website updates, landing pages, and campaign‑specific content.

4. Campaign Analytics & Reporting

Track campaign performance using Google Analytics 4, Google Tag Manager, Meta Ads Manager, and other relevant tools.
Prepare weekly and monthly reports on leads generated, campaign expenditure, cost per lead, and conversion rates.
Analyse campaign data and recommend improvements based on performance.
Coordinate with the sales team to track lead quality and conversion outcomes.

5. Marketing Coordination & Brand Management

Work closely with the sales and pre‑sales teams to understand project requirements and target audiences.
Ensure consistency in brand messaging across all digital platforms.
Coordinate marketing campaigns for new project launches, promotional activities, and property events.
Research competitors, market trends, and emerging digital marketing opportunities.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
2–5 years of experience in digital marketing, preferably in real estate or property marketing.
Hands‑on experience with Google Ads and Meta Ads campaigns.
Knowledge of SEO, social media marketing, content marketing, and lead generation.
Familiarity with Google Analytics 4, Google Tag Manager, and campaign reporting tools.
Strong analytical, communication, coordination, and problem‑solving skills.
Ability to manage multiple campaigns and work towards measurable business targets.

Preferred Qualifications

Experience generating leads for villas, residential plots, apartments, or other real estate projects.
Understanding of real estate customer acquisition and lead conversion funnels.
Experience with CRM systems and marketing automation tools.
Basic understanding of landing page optimisation, retargeting, and conversion tracking.

Key Performance Indicators (KPIs)