Digital Marketing Specialist

Adani Group; Ahmedabad District; On-site; INR 800,000 - 1,600,000; Full time

Job summary

Adani Group seeks a Digital and Social Media Manager to develop and execute a comprehensive social media strategy across Group and BUs. You will drive content creation, partnerships, and marketing operations to enhance brand presence and deliver measurable growth.

The role requires 2+ years in digital/social media management, strong platform knowledge, and MBA in Marketing or related field. You will collaborate with PR, Branding, and Website teams to align strategies and optimize performance.

Qualifications

• 2+ years as Digital and Social Media Manager or similar role.
• Strong knowledge of Instagram, Facebook, Twitter, LinkedIn, YouTube and other platforms.
• Fluent in AI tools and workflow management for multiple use cases.
• Good understanding of digital marketing KPIs and tools.
• Strong multitasking skills and ability to manage strategic and operational tasks.
• Knowledge of digital content creation, SEO, performance marketing, martech, and website.
• Postgraduate degree or MBA in Marketing or relevant field.

Responsibilities

• Drive content marketing on social media across X, LI, Meta, YT to enhance storytelling and engagement.
• Define, track and publish the most important social media KPIs.
• Build long-term digital properties and oversee agency partners.
• Conduct competitor/audience analysis to identify opportunities.
• Collaborate with internal teams (PR, Branding, Content, Website).
• Support digital marketing strategies that drive measurable outcomes.

Skills

Social media management

Content marketing

Analytics & KPIs

Marketing operations

AI tools

SEO

Content creation

Education

MBA in Marketing

Tools

AI tools

Martech platforms

SEO tools

Analytics platforms

Job description

To develop and execute a comprehensive digital and social media strategy for Group and BUs that enhances ourbrand presence, engages our audience, and drives growth across all social media platforms. The ideal candidatewill leverage their expertise in social media management, digital content, content alliances, digital propertiescreation, and marketing operations to create compelling content, foster community engagement, and achieve measurable results.

Role and Responsibilities

• Drive content marketing on social media - X, LI, Meta, YT - that strengthens business storytelling and increases engagement.
• Define, track, and regularly publish the most important social media and digital KPIs.
• Initiative and build long term digital properties.
• Conduct competitor, audience, platform trend analysis to identify emerging opportunities.
• Stay up to date with the latest digital and social media best practices and technologies.
• Manage and supervise day-to-day operations of agency partners.
• Stakeholders and vendor management.
• Drive the marketing operations and governance charter to ensure compliance.
• Leverage Martech & AI to automate operations and generate insights.
• Collaborate with internal teams (PR, Branding, Content, Website, etc.).
• Support in digital marketing strategies that support business objectives and drive measurable outcomes.

Qualification & Experience

• Proven work experience as a Digital and Social Media Manager for 2+ years or similar role.
• Good knowledge of Instagram, Facebook, Twitter, LinkedIn, YouTube, and other social media best practices.
• Fluent in AI tools and workflow management for multiple marketing use cases.
• Good understanding of digital and social media KPIs and Tools.
• Good multitasking skills (Managing NFAs, Finance and TC).
• Knowledge of digital content creation, SEO, performance marketing, martech, website.
• Strong analytical mindset with a willingness to manage both strategic initiatives and day-to-day operations.
• Postgraduate or MBA in Marketing or relevant field from recognized institution.