Digital Marketing Specialist

Concatstring Solutions Pvt. Ltd.; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Career growth

Continuous learning

Healthy work-life balance

Supportive team

Innovation freedom

Hands-on project experience

Exposure to modern technologies

Recognition & appreciation

Job summary

Concatstring Solutions Pvt. Ltd. Ahmedabad seeks an experienced T-Shaped Digital Marketing Specialist with a primary focus on SEO and hands-on work across Google Ads, social media, content marketing and analytics.

If you have 3 to 4 years of experience, managed SEO campaigns across 10+ websites and IT services or SaaS clients, you will contribute to growth for IT services, technology and B2B businesses. Join a collaborative team, on-site in Ahmedabad, and work on end-to-end campaigns from

Qualifications

• 3-4 years of professional digital marketing experience.
• Strong hands-on expertise in SEO.
• Experience working with 10+ websites and managing complete SEO campaigns.
• Experience with IT services, technology, SaaS, or B2B.
• Practical experience with Google Ads / PPC campaigns and analytics.

Responsibilities

• Plan and execute SEO strategies for websites across industries.
• Conduct keyword research, competitor analysis, and search intent research.
• Manage on-page, technical, content, and off-page SEO activities.
• Monitor keyword rankings, organic traffic, leads, and overall SEO performance.
• Work on SEO strategies for IT services, technology, SaaS, and B2B websites.
• Manage and optimize Google Search Ads and PPC campaigns.
• Plan and execute organic social content and paid social campaigns.
• Support content marketing, blog planning, and website content optimization.
• Analyze campaign performance using Google Analytics, Search Console, and other tools.
• Collaborate with designers, developers, and content teams to execute digital marketing strategies.

Skills

SEO

Google Ads

PPC Campaigns

Analytics

Social Media

Content Marketing

Keyword Research

Collaboration

Tools

Google Analytics 4

Google Search Console

Google Tag Manager

SEMrush

Job description

Job Description

Marketing Full time Digital Marketing Specialist

Experience :

3-4 years

Positions :

1

Location Type :

On-site

About This Role

We are looking for an experienced and results-driven T-Shaped Digital Marketing Specialist with strong expertise in SEO and hands-on experience across other digital marketing channels. SEO will be the primary focus, while the ideal candidate should also have practical experience in Google Ads, social media, content marketing, and analytics. If you have 3 to 4 years of experience, have worked on multiple websites and IT service businesses, and enjoy using digital marketing to generate measurable growth, this opportunity is for you.

Key Responsibilities

• Plan and execute SEO strategies for websites across different industries
• Conduct keyword research, competitor analysis, and search intent research
• Manage on-page, technical, content, and off-page SEO activities
• Monitor keyword rankings, organic traffic, leads, and overall SEO performance
• Work on SEO strategies for IT services, technology, SaaS, and B2B websites
• Manage and optimize Google Search Ads and PPC campaigns
• Plan and execute organic social media content and paid social campaigns
• Support content marketing, blog planning, and website content optimization
• Analyze campaign performance using Google Analytics, Search Console, and other marketing tools
• Work with designers, developers, and content teams to execute digital marketing strategies

Required Skills & Qualifications

• 3 to 4 years of professional experience in Digital Marketing
• Strong hands-on expertise in SEO
• Experience working with 10+ websites and managing complete SEO campaigns
• Previous experience with IT Services, Technology, SaaS, Web Development, or Digital Marketing companies
• Practical experience with Google Search Ads / PPC campaigns
• Experience managing at least ₹2 lakh to ₹3 lakh or more in cumulative Google Ads spend
• Understanding of social media marketing, organic content, and paid campaigns
• Good knowledge of Google Analytics 4, Google Search Console, and Google Tag Manager
• Strong analytical, communication, problem-solving, and execution skills
• Ability to understand marketing data and convert insights into actionable strategies

What You Will Gain

• Opportunity to work on multiple live websites and digital marketing campaigns
• Exposure to SEO, PPC, social media, content marketing, and analytics
• Opportunity to work with IT services, technology, SaaS, and B2B businesses
• Experience handling complete digital marketing activities from strategy to execution
• Opportunity to work with experienced marketing, development, design, and content teams
• Exposure to international SEO and digital marketing campaigns
• Opportunity to build a strong portfolio of measurable SEO and digital marketing results
• Growth opportunities based on skills, ownership, and performance

Perks & Benefits

• Career growth opportunities
• Continuous learning & skill development
• Healthy work–life balance
• Supportive team & leadership
• Freedom to share ideas & innovate
• Hands-on real project experience
• Exposure to modern technologies
• Recognition & appreciation for contributions