Digital Marketing & Social Media Manager

Profezzo; Raipur; On-site; INR 500,000 - 750,000; Full time

Job summary

Profezzo is seeking a Digital Marketing & Social Media Manager to plan and run digital campaigns that build brand visibility for real estate and retail/asset marketing. Two positions are open, on-site in Raipur, with AI-based working mandatory.

You will create content calendars, manage publishing and engagement, run paid campaigns, and analyze performance. Collaboration with design, video, sales teams, and vendors is essential for success.

Qualifications

• Experience in building social media campaigns and content calendars.
• Ability to plan across multiple platforms with channel-specific tactics.
• Hands-on use of analytics to measure impact and optimize campaigns.
• Familiarity with AI marketing tools and automation workflows.

Responsibilities

• Build content calendars and campaign plans across social platforms.
• Manage publishing, scheduling, engagement and brand consistency.
• Run lead-generation campaigns, including paid campaigns.
• Research audiences, competitors, keywords and trends.
• Coordinate with designers, video editors, content creators and sales.
• Track traffic, enquiries, lead quality and conversions; report and recommend improvements.
• Use AI for research, ideas, copy variants, campaign analysis and workflow automation.

Skills

Social strategy

Meta Ads

Google Ads

Copywriting

Analytics

SEO

Landing pages

CRM tracking

AI marketing

Campaign planning

Job description

Digital Marketing & Social Media Manager

Digital Marketing & Social Media Manager (2 positions) Marketing & Lead Generation

Objective: Plan and run digital campaigns that build brand visibility and attract qualified prospects in real estate and retail/asset marketing.

What you will do

• Build content calendars and campaign plans across social platforms.
• Manage publishing, scheduling, engagement and brand consistency.
• Run lead-generation campaigns, including paid campaigns.
• Research audiences, competitors, keywords and trends.
• Coordinate with designers, video editors, content creators and sales.
• Track traffic, enquiries, lead quality and conversions; report and recommend improvements.
• Use AI for research, ideas, copy variants, campaign analysis and workflow automation.

Required skills

• Social media strategy and platform-specific planning.
• Meta Ads, Google Ads and campaign basics.
• Copywriting, briefs, audience segmentation, analytics.
• SEO, landing pages, lead funnels, CRM lead tracking.
• Reporting with spreadsheets and analytics tools.
• Practical use of AI marketing tools.

Selection: a campaign plan for a real estate project or automobile dealership, covering audience, content, lead funnel, metrics and AI usage.

For all roles: AI-based working is mandatory. Minimum 1 year experience, 2+ years preferred. On-site only; remote applications not considered.