Marketing Executive

Dean Infotech; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Dean Infotech is seeking a Marketing Executive / SaaS Product Marketing Specialist with 2–3 years of experience to promote our SaaS products across digital channels.

You will manage product marketing activities, develop strategies, and drive campaigns across SEO, email, and social channels to generate qualified leads.

Qualifications

• 2–3 years of experience in digital marketing or SaaS product marketing.

Responsibilities

• Manage day-to-day marketing activities for SaaS products.

Skills

SaaS product marketing

B2B marketing

SEO

Email marketing

GTM

LinkedIn marketing

Lead generation

Content creation

Tools

Google Analytics

Google Search Console

HubSpot

CRM systems

Job description

Job Description Marketing Executive / SaaS Product Marketing

Experience: 2–3 Years
Employment Type: Full-Time
Department: Marketing
Location: Noida
Working days : 5 days a week

About the Role

We are looking for a Marketing Executive / SaaS Product Marketing Specialist with 2–3 years of experience to manage and promote our SaaS products across digital channels. The ideal candidate should have hands-on experience in SaaS product marketing, SEO, email marketing, GTM, LinkedIn marketing, and lead generation.

You will be responsible for developing marketing strategies, increasing product visibility, generating qualified leads, and supporting product growth through organic and digital marketing initiatives.

Key Responsibilities

1. SaaS Product Management & Marketing

• Manage day-to-day marketing activities for SaaS products.
• Understand product features, target audiences, use cases, and competitive positioning.
• Develop product marketing strategies, messaging, and promotional campaigns.
• Coordinate with product, sales, and development teams for product launches and updates.
• Create product-related content, landing pages, marketing materials, and campaigns.

2. SEO & Organic Growth

• Develop and execute SEO strategies for SaaS products and product websites.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimize website pages, product pages, blogs, landing pages, and metadata.
• Monitor rankings, organic traffic, conversions, and other SEO KPIs.
• Work on both on-page and off-page SEO activities.

3. Email Marketing

• Plan and execute email marketing campaigns for leads, prospects, and existing customers.
• Create email sequences for product awareness, nurturing, onboarding, and re-engagement.
• Manage audience segmentation and campaign personalization.
• Monitor open rates, click-through rates, conversions, and other campaign metrics.
• Conduct A/B testing to improve email performance.

4. GTM & Go-to-Market Activities

• Support and execute Go-to-Market (GTM) strategies for new and existing SaaS products.
• Conduct market and competitor research.
• Define target audiences, personas, positioning, and key messaging.
• Plan product launches and promotional campaigns across relevant channels.
• Track campaign performance and identify opportunities for improvement.

5. LinkedIn & Social Media Marketing

• Develop and execute LinkedIn marketing strategies for SaaS products and the company.
• Plan social media calendars and create engaging product-focused content.
• Manage organic social media campaigns and product promotions.
• Research industry trends, competitor activities, and relevant topics.
• Monitor engagement, reach, leads, and conversions from social channels.

6. Content Marketing & Lead Generation

• Create and manage content including blogs, product pages, case studies, newsletters, social posts, and marketing collateral.
• Develop content around product use cases, industry problems, customer pain points, and solutions.
• Support lead-generation campaigns across organic and digital channels.
• Collaborate with sales teams to improve lead nurturing and conversion.

7. Marketing Analytics & Optimization

• Track marketing performance using tools such as Google Analytics, Google Search Console, HubSpot, CRM platforms, and social media analytics.
• Prepare regular reports on SEO, email, social media, website traffic, leads, and product performance.
• Analyze campaign data and recommend improvements.
• Continuously test and optimize marketing strategies based on performance.

Required Skills

• 2–3 years of experience in digital marketing, SaaS marketing, product marketing, or a similar role.
• Good understanding of SaaS products and B2B marketing.
• Hands-on knowledge of SEO, email marketing, GTM, and social media marketing.
• Strong understanding of LinkedIn marketing and B2B lead generation.
• Experience with marketing and analytics tools.
• Strong content writing and communication skills.
• Ability to conduct keyword, market, and competitor research.
• Analytical mindset with the ability to interpret marketing data.
• Good project management and coordination skills.