Digital Marketing & Marketing Automation Specialist

KSB Tech; Pune District; Ibrido; INR 1.500.000 - 2.100.000; Tempo pieno

Descrizione del lavoro

KSB Tech is seeking an experienced digital marketing professional to plan, set up and optimize international campaigns across LinkedIn Ads, Google Ads and Meta Ads. You will manage budgets, develop audiences, and support programmatic and automation initiatives while collaborating with global teams.

You will analyze performance, generate insights, and train stakeholders on best practices, aiming for consistent results across markets.

Competenze

• Bachelor's degree or higher in Marketing, Business, Communications or related field.
• 5–10 years of professional experience in digital marketing, performance marketing, media management or marketing operations.
• Excellent written and spoken English with international stakeholders.
• Hands-on experience in campaign setup, audience targeting, optimization and performance measurement across LinkedIn Ads, Google Ads, and Meta Ads.

Mansioni

• Plan, set up, manage and optimize international digital marketing campaigns across LinkedIn Ads, Google Ads and Meta Ads.
• Monitor media budgets, identify opportunities to improve results.
• Support programmatic advertising activities and audience development.
• Analyze campaign, website and channel performance and create reports for stakeholders.
• Support marketing automation activities including lead nurturing, lead scoring and automated journeys.
• Collaborate with Global Marketing and country teams to implement multinational campaigns.
• Provide hands-on guidance, share best practices and train on campaign setup, optimization, analytics and marketing automation.

Conoscenze

Campaign setup & optimization

Audience targeting

Performance measurement

Analytics

Marketing automation (Marketo)

Programmatic advertising

Multinational campaigns

English communication

LinkedIn Ads

Google Ads

Meta Ads

Google Analytics

Marketo

Formazione

Bachelor's degree in Marketing, Business, Communications

Strumenti

LinkedIn Ads

Google Ads

Meta Ads (Facebook/Instagram)

Google Analytics

Descrizione del lavoro

Role & responsibilities

• Plan, set up, manage and continuously optimize international digital marketing campaigns across LinkedIn Ads, Google Ads and Meta Ads, with a strong focus on campaign performance and defined business objectives.
• Take responsibility for the effective and careful use of the media budgets assigned to your campaigns, continuously monitoring performance and identifying opportunities to improve results.
• Support programmatic advertising activities and contribute to the development of relevant audiences, campaign structures and targeting approaches.
• Analyze campaign, website and channel performance, translate data into actionable recommendations and create clear reports and insights for relevant stakeholders.
• Support marketing automation activities, including the implementation and optimization of lead nurturing, lead scoring and automated customer journeys.
• Work closely with the Global Marketing Team and country marketing teams to implement multinational campaigns, adapt approaches to local requirements and ensure consistent execution across markets.
• Act as a digital marketing expert for KSB countries by providing hands‑on guidance, sharing best practices and delivering training on campaign setup, optimization, analytics and marketing automation

Preferred candidate profile

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 5 to 10 years of professional experience in digital marketing, performance marketing, media management or marketing operations.
• Excellent written and spoken English, with the ability to communicate clearly, confidently and effectively with international stakeholders.
• Strong hands‑on experience in campaign setup, audience targeting, optimization and performance measurement across:
  • LinkedIn Ads
  • Google Ads
  • Meta Ads, including Facebook and Instagram
• Experience with programmatic advertising platforms is a strong advantage.
• Experience with marketing automation platforms, preferably Marketo, is desirable.
• Proven experience in supporting multinational or multi-market campaigns and working with international stakeholders.
• Strong analytical mindset and the ability to interpret campaign, website and audience data and turn it into actionable insights.
• Practical experience with web analytics tools such as Google Analytics, as well as familiarity with SEO tools, digital performance metrics and reporting solutions.
• Structured, proactive and solution-oriented way of working, combined with a strong sense of ownership.
• Strong communication and collaboration skills, including the ability to explain complex digital marketing topics in a clear and practical way.