Digital Marketing Manager (SEO & PPC)

InfinityHub; Erode; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Accommodation provided for outstation

Job summary

InfinityHub is seeking an experienced Digital Marketing Manager for SaaS products. You will lead performance marketing, SEO, content, and campaigns to drive demos, trials and subscriptions. Immediate joiners or <30 days notice preferred, with accommodation available for outstation candidates.

You will manage cross-channel campaigns, optimize CPL/CAC/CTR/ROAS, and collaborate with Sales to improve conversion. Strong analytical and strategic mindset required.

Qualifications

• 5-8 years of experience in Digital Marketing, preferably in SaaS or Software Product
• Hands-on experience in performance marketing, SEO, lead generation, and digital campaigns
• Experience tracking CPL, CAC, CTR, conversion rate, and ROAS
• Strong analytical, communication, and decision-making skills
• Immediate joiners or candidates with <30 days notice preferred

Responsibilities

• Develop and execute digital marketing strategies for SaaS/software products.
• Understand target customers, industry segments, competitors, use cases and pain points.
• Create campaigns based on customer segments and product use cases.
• Develop strategies to increase product awareness, enquiries, demos, trials and paid subscriptions.
• Support new product and module launches and promotional campaigns.
• Generate qualified leads through digital marketing channels.
• Develop and manage campaigns for product demos, free trials, enquiries, and direct sales.
• Work with Sales/BDM to improve lead quality and conversion.
• Track leads from enquiry through demo and final conversion.
• Continuously optimize lead quality and acquisition costs.
• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads and other platforms.
• Plan campaign budgets and monitor performance.
• Track key metrics: CPL, CAC, CTR, conversion rate, ROAS.
• Conduct A/B testing for ads, landing pages, offers and audiences.
• Identify high-performing campaigns and scale them.
• Develop and implement SEO strategies for SaaS products.
• Keyword research based on products, industries and audiences.
• Improve organic rankings and traffic.
• Manage on-page, technical and off-page SEO.
• Coordinate SEO blogs, product pages, landing pages content.
• Develop content strategy focused on product awareness and lead generation.
• Coordinate with writers, designers and video teams.
• Develop blogs, case studies, success stories, product comparisons, videos, social content.
• Communicate product features and customer value clearly.
• Manage and optimize the company website and SaaS landing pages.
• Improve landing pages for lead generation and conversion.
• Monitor website traffic and user behavior.
• Coordinate with development on tracking, SEO and conversion optimization.
• Manage social channels (LinkedIn, Facebook, Instagram, YouTube).
• Develop monthly social media strategies and calendars.
• Promote product features, success stories and events.
• Strengthen online presence in the target market.

Skills

Performance marketing

SEO

Lead generation

Content marketing

Website optimization

Digital campaigns

Google Ads

Meta Ads

LinkedIn Ads

Analytics

A/B testing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Digital Marketing Manager – SaaS / Software

Experience: 5-8 Years

Employment Type: Full-Time

Department: Digital Marketing

Industry: SaaS / Software Product

Notice Period: Immediate to less than 30 days

Relevant Experience: Minimum 2-3 years of experience in a SaaS / Software Product Company

Reporting To: Management

Location: Erode

Accommodation will be provided for outstation candidates

About the Role

We are looking for an experienced and results-oriented Digital Marketing Manager with proven experience in a SaaS or Software Product Company to lead digital marketing initiatives and drive measurable business growth.

The ideal candidate will have strong hands-on experience in performance marketing, SEO, lead generation, content marketing, website optimization, and digital campaigns for software products.

Key Responsibilities: SaaS Product Marketing

• Develop and execute digital marketing strategies for SaaS/software products.
• Understand target customers, industry segments, competitors, use cases, and customer pain points.
• Create campaigns based on customer segments and product use cases.
• Develop strategies to increase product awareness, enquiries, demos, trials, and paid subscriptions.
• Support new product and module launches and promotional campaigns.

Lead Generation

• Generate qualified leads through digital marketing channels.
• Develop and manage campaigns for product demos, free trials, enquiries, and direct sales.
• Work closely with the Sales/BDM team to improve lead quality and conversion.
• Track leads from initial enquiry through demo and final conversion.
• Continuously optimize lead quality and acquisition costs.

Performance Marketing

• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms.
• Plan campaign budgets and monitor campaign performance.
• Track and optimize key metrics such as CPL, CAC, CTR, conversion rate, and ROAS.
• Conduct A/B testing for advertisements, landing pages, offers, and audiences.
• Identify high-performing campaigns and scale them effectively.

SEO & Organic Marketing

• Develop and implement SEO strategies for SaaS products.
• Conduct keyword research based on products, industries, and target audiences.
• Improve organic rankings and qualified website traffic.
• Manage on-page, technical, and off-page SEO activities.
• Coordinate SEO-focused blogs, product pages, landing pages, and other content.

Content & Product Promotion

• Develop a content strategy focused on product awareness and lead generation.
• Coordinate with content writers, graphic designers, and video teams.
• Develop blogs, case studies, customer success stories, product comparisons, videos, social media content, and promotional materials.
• Communicate product features, benefits, use cases, and customer value clearly.

Website & Landing Page Management

• Manage and optimize the company website and SaaS product landing pages.
• Improve landing pages for lead generation and conversion.
• Monitor website traffic and user behaviour.
• Coordinate with the development team on website improvements, tracking, SEO, and conversion optimization.

Social Media & Brand Building

• Manage LinkedIn, Facebook, Instagram, YouTube, and other relevant channels.
• Develop monthly social media strategies and content calendars.
• Promote product features, customer success stories, offers, events, webinars, and product updates.
• Strengthen the company's online presence within the target market.

Requirements

• 5-8 years of experience in Digital Marketing, preferably in a SaaS or Software Product Company.
• Strong hands-on experience in performance marketing, Google Ads, Meta Ads, LinkedIn Ads, SEO, lead generation, and digital campaign management.
• Experience in tracking and optimizing CPL, CAC, CTR, conversion rate, and ROAS.
• Strong understanding of SaaS product marketing and digital customer acquisition.
• Good analytical, communication, and decision-making skills.
• Ability to work independently and take ownership of digital marketing performance.
• Immediate joiners or candidates with a notice period of less than 30 days are preferred.
• Preferred SaaS / Software Product Experience

Candidates with experience marketing any of the following products will be preferred:

• ERP
• Accounting & Billing Software
• POS Software
• HRMS
• Payroll Software
• CRM
• Inventory Management Software
• Retail Management Software
• B2B SaaS Products
• Cloud-based Business Applications