Digital Marketing Executive

Citron Softwares; Lucknow; On-site; INR 300,000 - 520,000; Full time

Job summary

Citron Softwares is seeking a creative Digital Marketing Executive with 1–2 years of experience to promote software products, drive online visibility, and generate leads. You will plan campaigns across Google, Facebook, Instagram, and other platforms, while optimizing SEO, content and paid ads.

The role emphasizes AI-driven content generation, social media management, and performance analytics to inform strategy and reporting.

Qualifications

• 1–2 years of experience in Digital Marketing or similar roles.
• Strong knowledge of SEO and Google Ads.
• Experience creating content and managing social media campaigns.
• Familiarity with AI tools for content/creative generation.
• Strong analytical and communication skills.

Responsibilities

• Plan and execute digital marketing campaigns across Google, Facebook, Instagram and other platforms.
• Manage SEO activities to improve website ranking and organic traffic.
• Create and manage social media posts, creatives, blogs and promotional content.
• Use AI tools to generate and optimize marketing content, posts, images and ideas.
• Run, monitor and optimize paid advertising campaigns.
• Analyze campaign performance and generate regular reports.
• Research competitors, keywords and market trends.

Skills

SEO

Google Ads

Facebook Ads

Instagram Ads

Content writing

AI tools

Analytics

Communication skills

Job description

We are looking for a creative and result-oriented Digital Marketing Executive with 1-2 years of experience to promote our software products and increase online visibility and leads.

Key Responsibilities:

• Plan and execute digital marketing campaigns across Google, Facebook, Instagram and other platforms.
• Manage SEO activities to improve website ranking and organic traffic.
• Create and manage social media posts, creatives, blogs and promotional content.
• Use AI tools to generate and optimize marketing content, posts, images and ideas.
• Run, monitor and optimize paid advertising campaigns.
• Analyze campaign performance and generate regular reports.
• Research competitors, keywords and market trends.

Required Skills:

• 1-2 years of experience in Digital Marketing.
• Good knowledge of SEO and Google Ads.
• Experience with Facebook/Instagram Ads and other advertising platforms.
• Good content writing and social media skills.
• Familiarity with AI tools such as ChatGPT and AI-based content/creative generation tools.
• Good analytical and communication skills.

Preferred:

Experience in promoting software products, SaaS, ERP or education technology solutions will be an added advantage.