Digital Marketing Manager (B2B/B2C)

HTIC Global; Ernakulam; Vor Ort; INR 781.000 - 1.451.000; Vollzeit

Zusammenfassung

HTIC Global is seeking a marketing lead to plan, execute, measure, and optimize campaigns for assigned brands. You will manage a cross-functional team of content writers, designers, and paid media specialists to drive growth and revenue.

You will own omni-channel lifecycle campaigns, coordinate with the systems team for automation, and report ROI to the Head of Marketing and brand leads. A strong track record in inbound/outbound campaigns is essential.

Qualifikationen

• Owned pipeline targets—leads and revenue.
• Had marketing P&L responsibilities.
• Experience running inbound and outbound campaigns.
• Hands-on content marketing experience.
• Implemented or improved marketing analytics and attribution.
• Set up cross-platform automations and workflows.

Aufgaben

• Serve as the marketing lead for assigned internal brands, handling requests from sales enablement assets to campaigns.
• Develop and execute annual operating plans aligned with branding, growth and revenue goals.
• Direct a shared pool of paid media marketers, content writers, and creative resources.
• Own omni-channel lifecycle marketing campaigns to engage, nurture and convert leads.
• Partner with the systems team for automations and integrations to improve marketing efficiency.
• Track performance metrics weekly and provide ROI updates to the Head of Marketing and brand leads.

Kenntnisse

Pipeline targets

Marketing P&L

Inbound campaigns

Content marketing

Marketing analytics

Automation workflows

Cross-channel orchestration

Jobbeschreibung

Salary: INR 70,000 - INR 130,000 per month.

Objective: Plan, execute, measure, and improve marketing programs for the assigned brands and serve as the single point of contact to the business teams.

Primary responsibilities:

• Serve as the marketing lead for assigned internal brands, handling requests ranging from sales enablement assets, to performance campaigns and everything in between.
• Develop and execute annual operating plans aligned with branding, growth and revenue goals.
• Direct a shared pool of paid media marketers, content writers, and creative resources against your assigned brands - briefing work, setting priorities, and reviewing output to bring campaigns and sales enablement assets to life.
• Own omni-channel lifecycle marketing campaigns to engage, nurture and convert the leads pipeline
• Partner with the systems team for automations and integrations to improve marketing efficiency
• Track performance metrics weekly and provide clear ROI updates to the Head of Marketing and brand leads.

Qualifications:

• You have owned pipeline targets - leads and revenue, not contributed to one.
• You have shouldered marketing P&L responsibilities, if not directly answerable to.
• You have run (not supervised) inbound and outbound campaigns.
• You have hands-on experience in content marketing.
• You have either implemented from ground up or significantly improved marketing analytics and attribution.
• You are comfortable with setting up cross-platform orchestrations and automation workflows.

You will thrive if you love to:

• Take ownership
• Build, test, learn, repeat
• Keep moving than wait for perfection
• Standardize, optimize, and automate

You will struggle if you prefer:

• Rigid step-by-step instructions
• Traditional corporate hierarchy

Find more details here : https://app.notion.com/p/The-Brand-Studio-Marketing-Careers-at-HTIC-Global-0810b4416cc34f16a27be73e49b0af5a