B2B Marketing Manager

HTIC Global; Ernakulam; In loco; INR 781.000 - 1.451.000; Tempo pieno

Descrizione del lavoro

HTIC Global in Kochi, Kerala, is seeking a B2B Demand Generation & Performance Marketing Manager to lead marketing for assigned brands. You will plan, execute, and optimize campaigns, coordinate with sales, and be the single point of contact for business teams.

The role requires 6+ years of experience, ownership of pipeline targets, and hands-on content marketing, analytics, and automation. This on-site position offers a challenging, fast-paced environment with cross-functional collaboration.

Competenze

• Owned pipeline targets – leads and revenue, not just contributed.
• Handled marketing P&L responsibilities, if not directly answerable to.
• Run inbound and outbound campaigns.
• Hands-on content marketing experience.
• Implemented from ground up or significantly improved marketing analytics and attribution.
• Comfortable with cross-platform orchestrations and automation workflows.

Mansioni

• Serve as the marketing lead for assigned brands, handling requests ranging from sales enablement assets, to performance campaigns.
• Develop and execute annual operating plans aligned with branding, growth and revenue goals.
• Direct a shared pool of paid media marketers, content writers, and creative resources against your assigned brands.
• Own omni-channel lifecycle marketing campaigns to engage, nurture and convert the leads pipeline.
• Partner with the systems team for automations and integrations to improve marketing efficiency.
• Track performance metrics weekly and provide clear ROI updates to the Head of Marketing and brand leads.

Conoscenze

Content marketing

Marketing analytics

Automation workflows

Inbound campaigns

Outbound campaigns

Lead & revenue pipeline

Descrizione del lavoro

B2B Demand Generation & Performance Marketing Manager| Lead & Revenue

Reports to: Head of Marketing

Location : Vennala,Kochi

Experience: 6 + Years (Mandatory)

Salary: INR 70,000 - INR 130,000 per month.

Plan, execute, measure, and improve marketing programs for the assigned brands and serve as the single point of contact to the business teams.

Primary responsibilities:

1. Serve as the marketing lead for assigned internal brands, handling requests ranging from sales enablement assets, to performance campaigns and everything in between.
2. Develop and execute annual operating plans aligned with branding, growth and revenue goals.
3. Direct a shared pool of paid media marketers, content writers, and creative resources against your assigned brands - briefing work, setting priorities, and reviewing output to bring campaigns and sales enablement assets to life.
4. Own omni-channel lifecycle marketing campaigns to engage, nurture and convert the leads pipeline
5. Partner with the systems team for automations and integrations to improve marketing efficiency
6. Track performance metrics weekly and provide clear ROI updates to the Head of Marketing and brand leads.

Qualifications:

1. You have owned pipeline targets - leads and revenue, not contributed to one.
2. You have shouldered marketing P&L responsibilities, if not directly answerable to.
3. You have run (not supervised) inbound and outbound campaigns.
4. You have hands‑on experience in content marketing.
5. You have either implemented from ground up or significantly improved marketing analytics and attribution.
6. You are comfortable with setting up cross‑platform orchestrations and automation workflows.

You will thrive if you love to:

1. Take ownership
2. Build, test, learn, repeat
3. Keep moving than wait for perfection
4. Standardize, optimize, and automate

You will struggle if you prefer:

1. Rigid step‑by‑step instructions
2. Traditional corporate hierarchy

Find more details here : https://app.notion.com/p/The-Brand-Studio-Marketing-Careers-at-HTIC-Global-0810b4416cc34f16a27be73e49b0af5a