Digital Marketing Manager

Exalans & Hunar - Your Virtual HR!; Thiruvananthapuram; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Exalans & Hunar - Your Virtual HR! in Trivandrum seeks a Digital Marketing Manager with 7+ years of experience to develop and execute strategies that boost brand visibility, generate qualified leads, and drive growth.

You will lead campaigns across Google Ads, Meta Ads, LinkedIn and other platforms, with hands-on SEO, social media, content, email marketing, and analytics expertise.

Qualifications

• 7+ years of experience in Digital Marketing.
• Strong knowledge of SEO, SEM, PPC, Social Media Marketing, Email Marketing, and Content Marketing.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and Google Search Console.
• Strong lead generation and conversion optimization.
• Experience managing digital marketing budgets and campaigns.
• Strong analytical, communication, and project management skills.
• Ability to manage multiple campaigns and projects simultaneously.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Plan and manage campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
• Drive qualified leads through paid and organic digital channels.
• Develop and implement SEO strategies to improve website traffic and search rankings.
• Manage social media campaigns, content calendars, and digital promotions.
• Plan and execute email marketing and lead-nurturing campaigns.
• Monitor website performance, traffic, conversions, and user engagement.
• Analyze campaign performance and optimize budgets to improve ROI.
• Conduct keyword research, competitor analysis, and market research.
• Work with content, design, and sales teams to execute marketing campaigns.
• Track KPIs including leads, CPL, conversion rate, traffic, engagement, and ROI.
• Prepare regular digital marketing reports and performance insights.
• Stay updated with the latest digital marketing trends, tools, and platform changes.

Skills

SEO

SEM

PPC

Social Media

Email Marketing

Content Marketing

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Lead Generation

Conversion Optimization

Marketing Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

Job Description:

Digital Marketing Manager

Job Title: Digital Marketing Manager

Experience: 7+ Years

Department: Marketing

Employment Type: Full-Time

Location: Trivandrum

Job Summary

We are looking for an experienced Digital Marketing Manager to develop and execute digital marketing strategies that increase brand visibility, generate qualified leads, and support business growth.

The ideal candidate should have strong hands-on experience in SEO, SEM, Google Ads, Meta Ads, social media marketing, content marketing, email marketing, and analytics.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies.
  
• Plan and manage campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
  
• Drive qualified leads through paid and organic digital channels.
  
• Develop and implement SEO strategies to improve website traffic and search rankings.
  
• Manage social media campaigns, content calendars, and digital promotions.
  
• Plan and execute email marketing and lead-nurturing campaigns.
  
• Monitor website performance, traffic, conversions, and user engagement.
  
• Analyze campaign performance and optimize budgets to improve ROI.
  
• Conduct keyword research, competitor analysis, and market research.
  
• Work with content, design, and sales teams to execute marketing campaigns.
  
• Track KPIs including leads, CPL, conversion rate, traffic, engagement, and ROI.
  
• Prepare regular digital marketing reports and performance insights.
  
• Stay updated with the latest digital marketing trends, tools, and platform changes.
  

Requirements

Required Skills

• 7+ years of experience in Digital Marketing.
  
• Strong knowledge of SEO, SEM, PPC, Social Media Marketing, Email Marketing, and Content Marketing.
  
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and Google Search Console.
  
• Strong understanding of lead generation and conversion optimization.
  
• Experience managing digital marketing budgets and campaigns.
  
• Strong analytical, communication, and project management skills.
  
• Ability to manage multiple campaigns and projects simultaneously.
  

Qualifications

• Bachelors degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
  
• Relevant digital marketing certifications will be an advantage.
  

Keywords

Digital Marketing Manager, Digital Marketing, SEO, SEM, PPC, Google Ads, Meta Ads, LinkedIn Ads, Social Media Marketing, Lead Generation, Email Marketing, Content Marketing, Google Analytics, Google Search Console, Performance Marketing, Conversion Optimization, Digital Campaigns, Marketing Analytics