Digital Marketing Specialist |3-4 Years

Reizend Private Limited; Thiruvananthapuram; On-site; INR 600,000 - 720,000; Full time

Job summary

Reizend Private Limited in Kerala is seeking a Digital Marketing Specialist with 3–4 years of hands-on experience to drive online presence, traffic, engagement and lead generation. The role demands expertise in SEO, SEM, Google Ads, social media marketing and digital analytics, with the ability to independently plan, execute and optimize campaigns.

You will collaborate with Product Design, Content, Branding and Business teams to strengthen brand visibility, improve engagement and support

Qualifications

• 3–4 years hands-on digital marketing experience in SEO, SEM, social media and analytics.
• Proven ability to plan, execute, optimize and measure digital campaigns.
• Experience with Google Analytics, Google Search Console, and Google Business Profile.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan and optimize Google Ads and other paid campaigns to drive ROI.
• Improve organic visibility via SEO strategies and content optimization.
• Monitor website performance with analytics tools and report insights.
• Manage social media profiles and campaigns to expand reach and engagement.
• Collaborate with product, content, branding, and business teams on campaigns.
• Track KPIs, traffic, conversions and ROI, and adjust tactics accordingly.
• Stay updated on digital marketing trends and industry best practices.

Skills

SEO

SEM

Google Ads

Social Media Marketing

Digital Analytics

Education

Bachelor's/Master's degree

Tools

SEMrush

Ahrefs

Hootsuite

Job description

Salary Package- 6 - 7.2 LPA
Work From Office
Trivandrum
Exp :3-4 Years

We are looking for a Digital Marketing Specialist with 3 to 4 years of hands-on experience to drive the organization's digital presence, website traffic, engagement, and lead-generation initiatives. The ideal candidate will have strong expertise in SEO, SEM, Google Ads, Social Media Marketing, and Digital Analytics and should be capable of independently planning, executing, optimizing, and measuring digital marketing campaigns.

The role involves working closely with the Product Design, Content, Branding, and Business teams to develop effective digital marketing strategies, strengthen brand visibility, improve online engagement, and support business growth.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with organizational and business objectives.
• Plan, execute, manage, optimize, and measure Google Ads and other paid digital campaigns.
• Develop and implement SEO strategies to improve organic visibility, keyword rankings, website traffic, and conversions.
• Conduct detailed keyword research, competitor analysis, on-page and off-page SEO, and identify opportunities for organic growth.
• Monitor and analyze website performance using Google Analytics, Google Search Console, and other relevant analytics tools.
• Manage the organization's Social Media profiles, pages, and campaigns across relevant platforms.
• Develop and implement strategies to improve social media reach, engagement, website traffic, and brand awareness.
• Monitor digital content before and after publishing to ensure it is accurate, engaging, informative, and aligned with brand guidelines.
• Work closely with copywriters, designers, product teams, and other stakeholders to plan and execute digital content and campaigns.
• Track campaign performance and prepare digital marketing reports, dashboards, and actionable insights.
• Define and monitor KPIs, conversion metrics, traffic metrics, engagement metrics, and campaign performance.
• Analyze campaign data and recommend improvements to increase ROI and overall marketing effectiveness.
• Stay updated with the latest digital marketing trends, search engine algorithms, social media developments, advertising platforms, and emerging technologies.
• Conduct competitor and market research to identify new digital marketing opportunities.
• Contribute to the development of new marketing campaigns, branding initiatives, and digital growth strategies.
• Coordinate with external stakeholders, industry professionals, influencers, and marketing partners to strengthen the organization's digital presence.
• Manage multiple digital marketing activities simultaneously while ensuring timely execution and delivery.
• Continuously evaluate and improve digital marketing strategies based on data, analytics, market trends, and campaign performance.
• Participate in relevant training and professional development programs to enhance digital marketing expertise.

Qualifications

• 34 years of relevant hands-on experience in Digital Marketing.
• Bachelor's/Master's degree in any discipline.
• Proven hands-on experience in SEO, SEM, Google Ads, Social Media Marketing, and Digital Analytics.
• Strong knowledge of Google Analytics, Google Search Console, and Google Business Profile.
• Experience in planning, executing, optimizing, and measuring paid digital marketing campaigns.
• Strong understanding of SEO, keyword research, website optimization, content strategy, and organic growth techniques.
• Good understanding of digital marketing analytics, KPIs, conversion tracking, and campaign performance measurement.
• Hands-on experience with tools such as SEMrush, Ahrefs, Hootsuite, or equivalent platforms.
• Basic understanding of web design, UX/UI principles, website content management, and digital publishing.
• Digital Marketing certifications such as Google Ads, Google Analytics, or other recognized certifications will be an added advantage.

Preferred Skills

• Strong analytical and problem-solving skills with the ability to derive actionable insights from data.
• Ability to independently manage and execute digital marketing campaigns and initiatives.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with internal and external stakeholders.
• Strong organizational and time-management skills with the ability to manage multiple priorities.
• Creative and data-driven approach to content, branding, audience engagement, and campaign optimization.
• Ability to work effectively both as an individual contributor and as part of a cross-functional team.
• Proactive approach to identifying new opportunities and experimenting with new digital marketing strategies.
• Strong attention to detail and commitment to achieving measurable results.
• Ability to work in a fast-paced and evolving digital environment.