Digital Marketing Manager

Goeen; Serampore; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Goeen in India seeks a Marketing Manager to lead planning and execution of annual marketing strategies, driving brand awareness across both online and offline channels. You will generate dealership inquiries via digital marketing and manage product launch campaigns leveraging market insight.

The role requires 5–8 years in marketing, with preference for automotive/EV or two-wheeler experience, strong ROI focus, and budget ownership.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• MBA (Marketing) preferred.
• 5–8 years of marketing experience.
• Experience in automotive, EV, or two-wheeler industry preferred.

Responsibilities

• Develop and execute annual marketing strategies.
• Build brand awareness across online and offline platforms.
• Generate dealership enquiries through digital marketing.
• Plan and manage product launch campaigns.
• Conduct market research and customer feedback analysis.
• Manage marketing budgets and maximize ROI.
• Track campaign performance and prepare monthly reports.
• Coordinate with PR agencies and media partners.
• Support dealer marketing with local advertising and branding materials.

Skills

Marketing strategy

Brand management

Digital marketing

ROI analysis

Education

Bachelor's degree in Marketing

MBA (Marketing) preferred

Job description

Key Responsibilities of Marketing Manager:

• 1. Develop and execute annual marketing strategies.
• 2. Build brand awareness across online and offline platforms.
• 3. Generate dealership enquiries through digital marketing.
• 4. Plan and manage product launch campaigns.
• 6. Conduct market research and customer feedback analysis.
• 7. Manage marketing budgets and maximize ROI.
• 8. Track campaign performance and prepare monthly reports.
• 9. Coordinate with PR agencies and media partners.
• 10. Support dealer marketing with local advertising and branding materials.

Skill & Requirement

Key Responsibilities of Marketing Manager:

• 1. Develop and execute annual marketing strategies.
• 2. Build brand awareness across online and offline platforms.
• 3. Generate dealership enquiries through digital marketing.
• 4. Plan and manage product launch campaigns.
• 6. Conduct market research and customer feedback analysis.
• 7. Manage marketing budgets and maximize ROI.
• 8. Track campaign performance and prepare monthly reports.
• 9. Coordinate with PR agencies and media partners.
• 10. Support dealer marketing with local advertising and branding materials.

Required Qualifications

• 1. Bachelor's degree in Marketing, Business Administration, or related field.
• 2. MBA (Marketing) preferred.
• 3. 5–8 years of marketing experience.
• 4. Experience in automotive, EV, or two-wheeler industry preferred.