Dealership Marketing Executive

Mercedes-Benz India Pvt. Ltd.; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Mercedes-Benz India Pvt. Ltd. is seeking a Marketing Executive to develop and execute strategies across digital and traditional channels, driving sales and brand presence.

The role involves managing campaigns across social media, SEO/SEM, email, and events while analyzing data and coordinating with sales to meet targets. You will lead market research, budget management, campaign performance monitoring, and collaboration with creative and sales teams to ensure brand consistency and profitability.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field required.
• Strong analytical, communication, and creative skills with data-driven mindset.
• Knowledge of the automotive industry preferred.

Responsibilities

• Strategy & Planning: Develop and implement marketing plans, set goals for market share and profitability, manage budgets, identify opportunities.
• Digital Marketing: Oversee SEO/SEM, PPC on Google Ads, Facebook, Instagram; social media, email marketing, and website management; use analytics to optimize performance.
• Content Creation: Produce engaging content for written and multimedia formats across platforms, ensuring brand voice and messaging alignment.
• Market & Data Analysis: Conduct market research, analyze trends, monitor competitors, track campaign metrics to refine strategies.
• Campaign Execution: Coordinate promotional events, product launches, and manage offline advertising (print, direct mail).
• Sales & Team Collaboration: Work with sales to ensure marketing supports targets and generates leads.
• Brand Management: Maintain brand guidelines, online reputation, and handle customer feedback to protect brand image.

Skills

Strategy & Planning

Digital Marketing

Content Creation

Market & Data Analysis

Campaign Execution

Sales & Team Collaboration

Brand Management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

SEO/SEM

PPC Platforms

Email Marketing

Analytics Tools

Job description

Marketing Executive develops and executes strategies (digital/traditional) to drive sales, managing campaigns across social media, SEO/SEM, email, and events, while analyzing data, creating content, coordinating with sales, and tracking budgets to boost brand presence and meet targets .

Key duties include market research, budget management, campaign performance monitoring, and collaborating with creative/sales teams to ensure brand consistency and meet profitability goals, blending online tactics with offline promotional activities. Key Responsibilities

• Strategy & Planning: Develop and implement comprehensive marketing plans, setting goals for market share and profitability, managing budgets, and identifying new opportunities.
• Digital Marketing: Oversee SEO/SEM, PPC (Google Ads, Facebook, Instagram), social media, email marketing, and website management, using analytics to optimize performance.
• Content Creation: Produce engaging content (written, multimedia) for various platforms, ensuring brand voice and messaging alignment.
• Market & Data Analysis: Conduct market research, analyze trends, monitor competitors, and track campaign metrics (ROI, engagement) to refine strategies.
• Campaign Execution: Coordinate promotional events, product launches, and manage offline advertising (print, direct mail).
• Sales & Team Collaboration: Work closely with sales teams to ensure marketing efforts support sales targets and customer acquisition, providing insights and generating leads.
• Brand Management: Maintain brand guidelines, manage online reputation, and handle customer interactions or feedback.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Strong analytical, communication, and creative skills.
• Knowledge of the automotive industry is often preferred.