Digital Marketing Manager

GOEEN; Serampore; On-site; INR 600,000 - 900,000; Full time

Job summary

GOEEN is looking for a Marketing Manager to lead annual marketing strategies and drive brand growth in the automotive sector.

The role focuses on building brand awareness across online and offline channels, generating dealership inquiries through digital marketing, planning product launches, and conducting market research to improve ROI. Strong leadership and budget management are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• MBA (Marketing) preferred.
• 5–8 years of marketing experience.
• Experience in automotive, EV, or two-wheeler industry preferred.

Responsibilities

• Develop and execute annual marketing strategies.
• Build brand awareness across online and offline platforms.
• Generate dealership enquiries through digital marketing.
• Plan and manage product launch campaigns.
• Conduct market research and customer feedback analysis.
• Manage marketing budgets and maximize ROI.
• Track campaign performance and prepare monthly reports.
• Coordinate with PR agencies and media partners.
• Support dealer marketing with local advertising and branding materials.

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA (Marketing) preferred

Job description

Key Responsibilities of Marketing Manager

1. Develop and execute annual marketing strategies.

2. Build brand awareness across online and offline platforms.

3. Generate dealership enquiries through digital marketing.

4. Plan and manage product launch campaigns.

6. Conduct market research and customer feedback analysis.

7. Manage marketing budgets and maximize ROI.

8. Track campaign performance and prepare monthly reports.

9. Coordinate with PR agencies and media partners.

10. Support dealer marketing with local advertising and branding materials.

Skill & Requirement

Required Qualifications

1. Bachelor's degree in Marketing, Business Administration, or related field.

2. MBA (Marketing) preferred.

3. 5–8 years of marketing experience.

4. Experience in automotive, EV, or two-wheeler industry preferred.

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