DIGITAL MARKETING MANAGER

Godigiinfotech; Pune District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A digital marketing company in Pune District is seeking a Digital Marketing Manager to develop and manage comprehensive marketing campaigns that promote their products/services. The ideal candidate will have a strong background in digital marketing with over 3 years of experience, excellent analytical skills, and a commitment to ethical practices. Responsibilities include strategy development, content optimization, and performance tracking across various digital platforms, ensuring compliance with industry standards.

Qualifications

• Minimum 3 years of experience in digital marketing environment.
• Strong understanding of various digital marketing tools and platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Develop digital marketing strategies to achieve business objectives.
• Manage the marketing budget effectively to maximize ROI.
• Monitor and analyze performance of marketing campaigns.

Skills

Communication Skills

SEO

Google Analytics

Email Marketing

PPC

Education

Bachelor's or Master's degree in marketing or related field

Tools

Google Ads

CRM tools

Job description

Communication Skills, SEO, SSM, Email Marketing, Google Analytics, Google ADS,

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A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services.

Key Responsibilities

• Strategy Development and Execution

  • Develop Digital Marketing Strategies: Create comprehensive marketing plans to achieve business objectives
  • Campaign Management: Plan, execute, and oversee various marketing campaigns across multiple digital channels such as Google Ads, SEO, PPC, social media, email, and content marketing.
  • Budget Management: Allocate and manage the marketing budget effectively to maximise ROI.

• Content Creation and Optimization

  • Content Strategy: Develop content strategies that align with marketing goals and target audience needs.
  • Content Creation: Oversee the creation of engaging and relevant content for websites, blogs, social media, and email campaigns.
  • SEO Optimisation: Ensure all content is optimised for search engines to increase organic traffic.

• Social Media Management

  • Platform Management: Manage the companys presence on social media platforms, including content planning and posting.
  • Community Engagement: Engage with followers, respond to comments and messages, and monitor online reviews and feedback.
  • Social Media Advertising: Create and manage social media ad campaigns to increase brand awareness and drive conversions.

• Analytics and Reporting

  • Performance Tracking: Monitor and analyse the performance of marketing campaigns using tools like Google Analytics, social media insights, and other analytics software.
  • Reporting: Prepare regular reports on campaign performance, website traffic, and other key metrics to share with stakeholders.
  • Data-Driven Decisions: Use data insights to make informed decisions and optimise marketing strategies.

• Customer Relationship Management (CRM)

  • Database Management: Manage and utilise the company’s CRM system to track customer interactions and data.
  • Lead Generation and Nurturing: Develop strategies for lead generation and nurturing to convert prospects into customers.

• Innovation and Trend Monitoring

  • Stay Updated: Keep abreast of the latest trends and best practices in digital marketing.
  • Experimentation: Test new marketing techniques and strategies to improve campaign effectiveness.

• Compliance and Ethics

  • Regulatory Compliance: Ensure all marketing activities comply with relevant laws and regulations.
  • Ethical Practices: Promote ethical marketing practices and maintain the company’s reputation

Preferred Candidate Profile

• Must possess strong communication, presentation, and negotiation skills
• Must be familiar with analysing statistics and formulating sales data
• Must be a highly organized, detail-oriented self-starter who is willing to work independently as well as in a team environment
• Knowledge of advertising sales or sales promotions
• Knowledge of online marketing
• Minimum 3 years of experience in digital marketing environment.
• Strong understanding of Google Ads, Google Analytics, SEO, PPC, email marketing, and social media
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Bachelor’s degree or Master’s degree in marketing, communications, or a related field

Keyskills

Communication Skills

SEO

SSM

Email Marketing

Google Analytics

Google ADS

Desired Candidate Profile

Qualification: MBA ( Marketing /Sales) / Any Graduate / Any Postgraduate