Digital & E-Commerce Manager

Accor; Kolkata District; On-site; INR 350,000 - 650,000; Full time

Job summary

Accor is seeking a marketing professional to drive online visibility and revenue for Kolkata properties. Responsibilities include managing SEM campaigns, sourcing local/country partners to boost qualified traffic and room nights, and coordinating content to promote destinations.

The role also involves email marketing ROI analysis, ecommerce support for indirect account managers, co-managing campaigns, and delivering monthly performance reports to senior leadership.

Job description

Company Description
We are more than 230,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our integrated ecosystem of leading brands, personalized services and expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world.

Company Description
We are more than 230,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our integrated ecosystem of leading brands, personalized services and expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world.

Job Description

• Increase of qualified website traffic to portal.
• Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives.
• Affiliation and Partnerships – actively source local, country and/or regional partners to drive qualified traffic and generate incremental room nights for the region.
• Display Advertising Campaigns – Manage relationship with display media agency, optimise and analyse campaign ROI
• Coordination of all website content to ensure promotion of destination to key emitting markets as well as promotion of key destinations for travellers.
• Increase incremental revenue over need periods.
• Manage with key project team the implementation of tactical campaigns eg: Super Sale
• Manage relationship and key co-operative projects with tourism organisations / partners
• Email Marketing
• Coordination of Novotel Kolkata Hotels & Residences content for E Communication.
• To ensure consistency of message and offers that are revenue generating and meeting objectives.
• Using in-depth analysis of email marketing results to increase ROI.
• To proactively increase email database records from residence
• Provide E Commerce support to Indirect Account Managers of key OLTA’s when looking at merchandising.
• Co-manage advertising campaigns.
• Manage KPI’s to constantly improve website performance.
• Provide monthly reports to General Manager, Hotel Manager & Director of Marketing & Communications
  

Additional Information

• Employee benefit card offering discounted rates at Accor hotels worldwide.
• Develop your talent through Accor’s learning programs.
• Opportunity to grow within your property and across the world!
• Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.