Digital Marketing Manager

Eminence Technology; Mohali; On-site; INR 2,000,000 - 4,000,000; Full time

Job summary

Eminence Technology in Mohali seeks an experienced Digital Marketing leader to shape and execute end-to-end marketing strategies that align with business goals.

You will drive GTM planning, product launches, lead generation, and demand generation while collaborating with Sales, Product, and Design teams to boost traffic, leads, and ROI.

Qualifications

• Develop and execute end-to-end digital and strategic marketing strategies aligned with business goals.
• Conduct market research, competitor analysis, customer analysis, and industry research to identify growth opportunities.
• Create annual, quarterly, and monthly marketing plans and growth strategies.
• Develop and execute Go-To-Market (GTM) strategies for products and services.
• Plan and execute product launches, including positioning, messaging, campaigns, channels, and lead-generation strategies.
• Define target audiences, customer segments, value propositions, and marketing positioning.
• Manage and optimize SEO, PPC, SMO, content marketing, and digital campaigns.
• Develop lead generation, demand generation, customer acquisition, and marketing automation strategies.

Responsibilities

• Develop and execute end-to-end digital and strategic marketing strategies.
• Conduct market research, competitor analysis, customer analysis, and industry research.
• Create annual, quarterly, and monthly marketing plans and growth strategies.
• Develop and execute GTM strategies for products and services.
• Plan and execute product launches, including positioning, messaging, campaigns, channels, and lead-generation strategies.
• Define target audiences, customer segments, value propositions, and marketing positioning.
• Manage PPC campaigns across Google, Meta, LinkedIn and other platforms.
• Track marketing performance, campaign ROI, leads, conversions, traffic, rankings, and revenue contribution.

Skills

Digital Marketing

Strategic Marketing

Growth Marketing

Product Marketing

GTM Strategy

Product Launch Planning

Lead Generation

Data Analytics

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Job description

Role & responsibilities

• Develop and execute end-to-end digital and strategic marketing strategies aligned with business goals.


• Conduct market research, competitor analysis, customer analysis, and industry research to identify growth opportunities.


• Create annual, quarterly, and monthly marketing plans and growth strategies.


• Develop and execute Go-To-Market (GTM) strategies for products and services.


• Plan and execute product launches, including positioning, messaging, campaigns, channels, and lead-generation strategies.


• Define target audiences, customer segments, value propositions, and marketing positioning.


• Manage and optimize SEO, AIO, AEO, PPC, SMO, Content Marketing, and Digital Campaigns.


• Develop lead-generation, demand-generation, customer acquisition, and marketing automation strategies.


• Manage PPC campaigns across Google, Meta, LinkedIn, and other relevant platforms.


• Track marketing performance, campaign ROI, leads, conversions, traffic, rankings, and revenue contribution.


• Use tools such as GA4, Google Search Console, SEMrush, Ahrefs, and other marketing platforms for performance analysis.


• Work closely with Sales, Product, Business Development, Design, Content, and Technology teams to execute marketing initiatives.


• Lead, mentor, and manage the Digital Marketing team and drive performance against defined KPIs.

Preferred candidate profile

• 6+ years of experience in Digital Marketing, Strategic Marketing, Growth Marketing, or Product Marketing.


• Strong experience in Marketing Strategy, Strategic Planning, Market Analysis, and Marketing Planning.


• Proven experience in GTM Strategy and Product Launch Planning.


• Strong hands‑on expertise in SEO, AIO, AEO, PPC, SMO, and Marketing Automation.


• Experience with B2B, SaaS, IT Services, AI, Blockchain, or Web3 projects/products.


• Strong understanding of Lead Generation, Demand Generation, B2B Marketing, and Customer Acquisition.


• Strong analytical, strategic, communication, and leadership skills.


• Data‑driven and result‑oriented approach with a focus on traffic, leads, conversions, growth, and ROI.