Specialist Digital Marketing

Ujjivan Small Finance Bank; Bengaluru; On-site; INR 300,000 - 540,000; Full time

Job summary

Ujjivan Small Finance Bank is seeking a Specialist to assist in developing and executing WhatsApp and chatbot banking use cases. You will work with cross-functional teams to plan, research, and manage the lifecycle of bot banking initiatives from roadmap to delivery.

Responsibilities include defining product roadmaps, identifying customer needs, and collaborating with business, IT, and marketing teams to launch features.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or related field.
• 0 to 2 years of experience.
• AI and Product Management certifications are nice to have.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and collaboration skills.
• Eye to detail with strong organizational and management abilities.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Responsibilities

• Define roadmap for WhatsApp & Chatbot banking.
• Identify customer needs, market trends, and competitive landscape to create use cases.
• Collaborate with business, IT, and marketing teams to develop and launch new features.
• Meet timelines on tasks and releases for WhatsApp & Chatbot banking.
• Analyze metrics and user feedback to inform enhancements and new features.
• Support the development of documentation, such as requirement documents, flow charts, user stories & dashboards.
• Publish dashboards for WhatsApp & Chatbot banking to the supervisor.
• Stay informed about industry trends, emerging technologies, and best practices in bot banking.

Skills

Analytical thinking

Communication

Attention to detail

Adaptability

Education

Bachelor's degree in Business/Marketing/Engineering

Job description

TheSpecialist will assist in the development and execution ofWhatsApp & Chatbot banking use cases to meet businessobjectives. This role will work closely with cross-functionalteams, and contribute to planning, research, and manage thelifecycle of Bot Banking.

SIZEOF THE ROLE

• NA
• 83Lakh customers
• 100+Use cases

FINANCIALSIZE

NON-FINANCIALSIZE

KEYDUTIES & RESPONSIBILITIES OF THE ROLE

Business

Supportthe team in defining the roadmap for WhatsApp & Chatbotbanking.

Assistin identifying the customer needs, market trends, and competitivelandscape to create use cases.

Collaboratewith business, IT, and marketing teams to develop and launch newfeatures.

Meetingtimelines on the tasks and releases for WhatsApp & Chatbotbanking.

Analyzemetrics and user feedback to make decisions based on qualitative& quantitative data for enhancements and new features.

Supportthe development of documentation, such as requirement documents,Flow Charts, User Stories & Dashboards.

Ensurepublishing the Dashboards for WhatsApp & Chatbot banking tothe supervisor.

Stayinformed about industry trends, emerging technologies, and bestpractices in Bot banking.

Customer

Ensurethat the supervised training to the bot is done for unansweredqueries.

EnsureWhatsApp & Chatbot banking adoption by promotionalactivities, nudges, user opt ins at online journeys, and throughomni channel communications via emailers & SMS.

InternalProcess

EnsureCompliance of all audits (Risk/IT/Compliance/Audit/Statutory) ontime

Ensureall Use cases, creatives, workflows, and communication havewritten approvals from relevant stakeholders.

Reviewof SMS Templates on a quarterly basis

Billing& provisioning by 27 th of every month

Innovation& Learning

Completionof all mandatory courses

Completecourse on marketing automation

MINIMUMREQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

• -Bachelor's degree in Business, Marketing, Engineering, or relatedfield.

Experience(Years and Core Experience Type)

• -0 to 2 years of experience

Certifications

• -AI, Product Management certifications is nice to have

FunctionalSkills

• -Strong analytical skills with the ability to interpret data andmake informed decisions.
• -Excellent communication and collaboration skills.
• -Eye to Detail with strong organizational and management abilities.
• -Ability to thrive in a fast-paced, dynamic environment and adaptto changing priorities.

BehavioralSkills

• -Team player, who is ready to take the ownership and deliver theresults
• -Ready to work under pressure
• -Growth Mindset, MS Excel, MS Word, MS PowerPoint