Digital Marketing Manager

Wildpunch Design; Lucknow; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Wildpunch Design in Lucknow is seeking a Digital Marketing Manager to lead and execute campaigns that grow brand awareness, engagement, and conversions. You will plan campaigns across social media, search, and other online channels, coordinating closely with design and content teams to ensure cohesive messaging.

You will monitor performance with analytics, optimize for lead generation, manage paid and organic activities, and prepare reports with actionable insights, while contributing to overall

Qualifications

• Strong Digital Marketing skills with campaign planning, optimization, and familiarity with key online channels.
• Proficiency in Social Media Marketing with brand presence, content calendars, and engagement strategies.
• Ability to drive Lead Generation through targeted campaigns, landing pages, and nurturing funnels.
• Experience with Web Analytics tools to track performance, interpret data, and inform decisions.
• Broad Marketing knowledge including brand positioning, audience segmentation, and competitive analysis.
• Excellent communication and collaboration with creative and strategy teams.
• Proven experience in a digital marketing role, preferably in an agency or design-focused environment.
• Academic background in Marketing, Business, Communications, or related field, or equivalent experience.
• Strong organizational skills and ability to manage multiple deadlines.

Responsibilities

• Lead and execute digital marketing initiatives to grow brand awareness, engagement, and conversions.
• Plan and manage campaigns across social media, search, and other online channels.
• Coordinate with design and content teams to ensure cohesive messaging.
• Monitor performance using web analytics and prepare performance reports with insights.
• Oversee social media calendars, optimize campaigns for lead generation, and manage paid and organic activities.
• Contribute to overall marketing strategy and recommend new tools and platforms.
• Maintain strong client relationships through clear communication and timely delivery.

Skills

Digital Marketing

Social Media Marketing

Lead Generation

Campaign Planning

Campaign Optimization

Web Analytics

Content Collaboration

Communication & Collaboration

Client Relationship Management

Project Management

Education

Marketing/Business/Communications degree

Tools

Web Analytics tools

Job description

Company Description

Wildpunch Design is a creative agency that combines crafted design with rigorous strategic thinking to strengthen brands and businesses. The team works with renowned local brands such as Shalimar Corp., Levana Hospitality, Jugal Kishor Jewellers, Vidyatree Modern World College, and several leading cafes and lifestyle ventures. Wildpunch produces both print and digital content that helps clients stand out in competitive markets. Core services include creative and art direction, web and brand identity design, motion design, illustration, brand and content strategy, social media strategy, concept development, and research and evaluation. The studio values agility, clarity in understanding client needs, and impactful execution.

Role Description

The Digital Marketing Manager will lead and execute marketing initiatives that grow brand awareness, engagement, and conversions for Wildpunch and its clients. This full-time, on-site role in Lucknow involves planning and managing digital campaigns across social media, search, and other online channels; coordinating closely with design and content teams to ensure cohesive visual and verbal messaging; and monitoring performance using web analytics tools. Daily responsibilities include overseeing social media calendars, optimizing campaigns for lead generation, managing paid and organic digital marketing activities, and preparing performance reports with actionable insights. The Digital Marketing Manager will also contribute to overall marketing strategy, recommend new tools and platforms, and maintain strong relationships with clients through clear communication and timely delivery.

Qualifications

• Strong Digital Marketing skills, including campaign planning, optimization, and familiarity with key online channels.
• Proficiency in Social Media Marketing, with experience managing brand presence, content calendars, and engagement strategies.
• Ability to drive Lead Generation through targeted campaigns, landing pages, and nurturing funnels.
• Experience with Web Analytics tools to track performance, interpret data, and inform decision-making.
• Broad Marketing knowledge, including brand positioning, audience segmentation, and competitive analysis.
• Excellent communication and collaboration skills, with the ability to work closely with creative and strategy teams.
• Proven experience in a digital marketing or similar role, preferably within an agency or design-focused environment.
• Relevant academic background in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
• Comfort with on-site work in Lucknow and openness to client-facing responsibilities.