Digital Marketing Manager

Ingeniworx Business Solutions; Kolkata District, Pune District; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

Ingeniworx Business Solutions is seeking an experienced Digital Marketing & Growth Manager to drive growth across multiple brands and websites. You will own the marketing strategy, SEO roadmap, content development, and analytics, while leading a marketing team to deliver measurable results.

The role blends strategic thinking with hands-on execution, including website modernization, landing pages, and campaign optimization.

Qualifications

• Bachelor's degree in a related field with strong marketing focus.
• ],
• job_responsibilities_description: [

Responsibilities

• Develop and execute annual marketing strategy and roadmap.
• Create quarterly growth plans aligned with company objectives.
• Establish marketing KPIs and dashboards to track performance.
• Lead website modernization, UX/UI improvements, and landing pages.
• Oversee SEO strategy, content calendar, and backlink initiatives.
• Drive lead generation, conversions, and campaign performance.
• Manage social media and employer branding across platforms.
• Build and maintain marketing analytics and executive dashboards.
• Lead and mentor the Digital Marketing Associate team.

Skills

Digital marketing strategy

Growth hacking

SEO

Content marketing

Lead generation

Web analytics

Team leadership

B2B marketing

Marketing automation

Brand positioning

Strategic thinking

Communication

Project management

Data-driven decisions

Creativity

Attention to detail

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Bachelor's degree in Information Technology

Master's degree preferred but not required

Tools

WordPress

Elementor

CMS platforms

SEMrush

Ahrefs

Surfer SEO

Google Search Console

Google Analytics 4

Google Tag Manager

Microsoft Clarity

Looker Studio

HubSpot

Mailchimp

LinkedIn Campaign Manager

Google Ads

ChatGPT

Claude

Perplexity

Canva

Adobe Creative Suite

Job description

Position Summary

We are seeking an experienced Digital Marketing & Growth Manager to lead our digital growth initiatives, website modernization programs, lead generation efforts, SEO strategy, brand positioning, and marketing analytics.

This role will be responsible for overseeing the growth and performance of our multiple brands and websites, as well as leading a marketing team.

The ideal candidate combines strategic thinking with hands-on execution and has experience driving measurable growth through SEO, content marketing, website optimization, digital campaigns, marketing automation, and analytics.

This is a hands-on leadership role. The selected candidate must be comfortable creating strategy, reviewing execution, analyzing performance, and directly contributing to website, SEO, content, and campaign initiatives.

PRIMARY RESPONSIBILITIES

Digital Marketing Strategy

• Develop annual marketing strategy and roadmap.
• Develop quarterly growth plans.
• Establish marketing KPIs and dashboards.
• Align marketing initiatives with company growth objectives.

Website Ownership & Modernization

Lead and oversee:

• Website redesign projects
• UX/UI improvements
• Conversion optimization
• Landing page development
• Website performance improvements
• Mobile optimization
• Technical SEO initiatives
• Ensure continuous enhancement of the companys websites, digital presence, user experience, and conversion paths across multiple brands.

SEO Strategy & Growth

Develop and manage:

• Keyword strategy
• Content strategy
• Technical SEO roadmap
• Backlink strategy
• Competitor analysis
• Improve rankings
• Increase organic traffic
• Increase website authority
• Improve search visibility

Lead Generation & Conversion Optimization

Develop initiatives to:

• Increase website inquiries
• Improve conversion rates
• Generate qualified leads
• Improve landing page performance
• Support business development efforts

Content Marketing

Lead development of:

• Blogs
• Case studies
• Whitepapers
• Industry reports
• Client success stories
• Newsletters

Social Media & Branding

Oversee:

• LinkedIn
• Facebook
• Instagram
• YouTube
• X/Twitter

Focus on:

• Employer branding
• Thought leadership
• Brand awareness
• Industry positioning

Marketing Analytics & Reporting

Develop and maintain:

• Executive dashboards
• KPI scorecards
• Traffic reports
• Conversion reports
• Campaign performance reports
• Provide monthly and quarterly leadership updates.

Team Leadership

Manage and mentor:

• Digital Marketing Associate
• Junior Digital Marketing Associate

Responsibilities include:

• Goal setting
• Coaching
• Performance management
• Project prioritization
• Resource allocation

REQUIRED SKILLS & QUALIFICATIONS

Education

Bachelor's degree in:

• Marketing
• Digital Marketing
• Business
• Communications
• Information Technology
• Master's degree preferred but not required.

Experience

Required

• 7-10+ years of digital marketing experience
• 3+ years managing marketing teams
• Experience managing multiple websites
• Experience with SEO strategy
• Experience with website redesign projects
• Experience with lead generation initiatives
• Experience with marketing analytics
• B2B marketing experience
• Staffing industry experience is highly preferred
• Technology consulting experience is highly preferred

TECHNICAL SKILLS

Website Platforms

• WordPress
• Elementor(Preferred)
• CMS platforms

SEO Tools

• SEMrush
• Ahrefs
• Surfer SEO
• Google Search Console

Analytics

• Google Analytics 4
• Google Tag Manager
• Microsoft Clarity
• Looker Studio

Marketing Platforms

• HubSpot
• Mailchimp
• LinkedIn Campaign Manager
• Google Ads

AI & Content Tools

• ChatGPT
• Claude
• Perplexity
• Canva
• Adobe Creative Suite

SOFT SKILLS

• Strategic thinking
• Leadership
• Project management
• Communication
• Problem solving
• Data-driven decision making
• Creativity
• Attention to detail