Digital Marketing Manager

Backlinkgen; India; Remote; INR 7,098,491 - 10,647,736; Full time

Job summary

A rapidly growing SEO platform in India seeks a Director of Marketing to lead their digital strategy, manage SEO initiatives, oversee content creation, and coordinate paid ad campaigns. This full-time remote role requires a strong analytical mindset and proficiency in analytics tools. Ideal candidates will have proven experience in digital marketing across all channels including SEO, content, and paid advertising.

Qualifications

• Proven experience in digital marketing across various channels.
• Strong analytical skills with a focus on ROI.
• Creative mindset to develop engaging content and strategies.

Responsibilities

• Develop and execute digital marketing strategies.
• Oversee SEO initiatives including keyword research and link-building.
• Manage content strategy including blogs and landing pages.
• Coordinate and optimize paid ad campaigns.
• Track KPIs using analytics tools.

Skills

Digital marketing strategy

SEO initiatives

Content management

Paid ad campaign management

Analytics tools proficiency

Tools

Google Analytics

Search Console

Marketing automation tools

Job description

Overview

Backlinkgen is a fast-growing platform focused on SEO tools and link-building strategies for digital marketers, agencies, and businesses. We’re on a mission to simplify and supercharge the backlink-building process with automation, analytics, and smart outreach tools.

Responsibilities

• Develop and execute digital marketing strategies to drive qualified traffic, improve rankings, and increase conversions.
• Oversee SEO initiatives including keyword research, technical SEO, link-building campaigns, and performance tracking.
• Manage content strategy: blog posts, landing pages, case studies, and guest posts.
• Coordinate paid ad campaigns (Google, Meta, LinkedIn) and optimize for ROI.
• Own email marketing funnels for user onboarding, lead nurturing, and promotions.
• Track KPIs using Google Analytics, Search Console, and marketing automation tools.
• Collaborate with designers, developers, and external agencies as needed.
• Stay updated with trends in digital marketing, SEO, and backlink strategies.

Qualifications

We are seeking a creative and analytical digital marketing professional to lead and grow our online presence. You will oversee strategy, execution, and performance across all digital channels — including SEO, content marketing, paid ads, email, and social media. This is a remote role open to candidates worldwide.

Seniority

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Advertising Services