Digital Marketing Manager

Skill IT Education; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Skill IT Education Pvt Ltd is hiring a Digital Marketing Manager to own our marketing end-to-end. You’ll handle campaigns, content, our online presence and lead generation across Cyber Security, AI & ML, Data Science and Data Analytics programmes.

This is a full-ownership role: plan, execute, and be accountable for the leads it brings in for the sales and admissions team. A data-driven approach and strong written communication are essential.

Qualifications

• Proven experience running digital marketing campaigns across channels.
• Comfortable owning a marketing programme end to end.
• Familiarity with SEO and website content fundamentals.
• Data-driven and able to adjust based on metrics.

Responsibilities

• Plan and run digital marketing campaigns across paid, social, search and email.
• Create and manage content for programme promotions with accuracy to curriculum.
• Oversee website content and SEO performance; coordinate with web/dev teams.
• Lead generation campaigns to generate qualified enquiries and hand them off to sales/admissions.
• Track performance and marketing spend; report results and learnings to leadership.

Skills

Campaign planning

SEO

Content writing

Data analysis

Tools

Google Ads

Facebook Ads

SEO tools

Job description

//Digital Marketing Manager# Digital Marketing ManagerSkill IT Education Pvt Ltd## About the RoleSkill IT Education is hiring a Digital Marketing Manager to own our marketing end to end.You'll handle all of our marketing programmes - campaigns, content, our online presence and lead generation - across our Cyber Security, SOC, AI & ML, Data Science and Data Analytics programmes.This is a full-ownership role: you'll plan what we run, execute it, and be accountable for the leads it brings in for the sales and admissions team.* **Campaign Planning & Execution** - Plan and run digital marketing campaigns across channels (paid, social, search, email) for all five programmes.* **Content & Creative** - Own content and creative for programme promotions, working with the academics team to keep messaging accurate to what we actually teach.* **Website & SEO** - Manage the website's content, SEO performance and ongoing improvements alongside our web/dev resources.* **Lead Generation** - Run campaigns that generate qualified enquiries and hand them off cleanly to the sales and admissions team.* **Performance Reporting** - Track campaign performance and marketing spend, and report results and learnings to leadership.## What We're Looking For* Proven experience running digital marketing campaigns - paid, social, search or email.* Comfortable owning a marketing programme end to end, from planning through to reporting results.* Familiarity with SEO and website content fundamentals.* Data-driven - comfortable tracking performance and adjusting based on what the numbers say.* Strong written communication for ads, content and campaign messaging.## Why Join UsSkill IT Education is growing quickly across Cyber Security, AI, and Data programmes - join a small, fast-moving team with real ownership over how we reach new students.