Executive - Digital Marketing

JobItUs; Mumbai; On-site; INR 450,000 - 750,000; Full time

Job summary

JobItUs in Mumbai, India is seeking a Digital Marketing Specialist to plan and execute campaigns across Google Ads and Meta Ads, optimize ROI, and generate qualified leads. You will manage social media accounts and create content calendars to boost engagement and brand awareness.

You'll coordinate with design teams for creatives, assist in website content updates, implement SEO strategies, monitor analytics, and deliver weekly/monthly performance reports with actionable insights to improve CPL,

Job description

Key Responsibilities

1. Digital Campaign Management

• Plan and execute digital marketing campaigns (Google Ads, Meta Ads, etc.)

• Monitor campaign performance and optimize for ROI

• Generate and track qualified leads

2. Social Media Management

• Manage company social media accounts (LinkedIn, Instagram, Facebook, etc.)

• Create engaging posts, reels, and content calendars

• Increase followers, engagement, and brand awareness

3. Content & Branding

• Coordinate with designers for creatives and marketing materials

• Assist in website content updates and blog publishing

• Ensure brand consistency across digital platforms

4. SEO & Website Management

• Implement SEO strategies to improve search rankings

• Monitor website traffic using Google Analytics

• Optimize landing pages for better conversions

5. Reporting & Analytics

• Prepare weekly/monthly performance reports

• Analyze campaign data and suggest improvements

• Track KPIs such as CPL, CTR, engagement rate, and conversions

Qualifications

• Bachelor’s degree in Marketing, Business, or related field

• 2+ years of experience in Digital Marketing

• Hands-on experience with Google Ads, Meta Ads Manager, and SEO tools

• Knowledge of Canva, basic video editing, or content tools is an advantage

• Strong analytical and communication skills

Key Skills

• Performance Marketing

• Social Media Strategy

• SEO & SEM

• Lead Generation

• Data Analysis & Reporting

• Creativity & Content Planning