Digital Marketing Manager

Purple & Pink Digital Marketing Pvt Ltd; Agra District; Hybrid; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Exposure to leading hospitality brands

AI-powered marketing practices

Career growth opportunities

Creative freedom to experiment

Job summary

Purple & Pink Digital Marketing Pvt. Ltd. is seeking a Digital Marketing Manager to lead social media planning, content strategy, execution, and performance analysis across multiple client accounts.

The candidate should be passionate about digital trends, audience behavior, and leverage tools like Canva and AI platforms to deliver high-quality content efficiently. 3–5 years in related roles is preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• Strong understanding of social media platforms and digital marketing fundamentals.
• Excellent written and verbal communication skills.
• Strong organisational and project management abilities.

Responsibilities

• Develop and execute social media strategies for multiple brands and clients.
• Create monthly content calendars and campaign plans.
• Write engaging captions, post copies, and content briefs.
• Design social media creatives using Canva.
• Utilize AI tools for content ideation, copywriting, research, image generation, and workflow optimisation.
• Manage and schedule content across Instagram, Facebook, LinkedIn, YouTube, X, and other platforms.
• Monitor social media performance and prepare monthly reports.
• Track industry trends, competitor activities, and emerging digital opportunities.
• Coordinate with design, content, and performance marketing teams.
• Manage influencer collaborations and user-generated content initiatives.
• Ensure brand consistency across all digital touchpoints.

Skills

AI Tools

Social Media Strategy

Content Planning

Copywriting

Analytics & Reporting

Influencer Marketing

Community Management

Meta Business Suite

LinkedIn Marketing

Canva

Education

Bachelor's degree in Marketing or related field

Tools

Meta Business Suite

AI Tools (ChatGPT, Copilot, Gemini, Claude, Midjourney)

Canva

Job description

Purple & Pink Digital Marketing Pvt. Ltd. is a fast-growing digital marketing agency specialising in hospitality, luxury, lifestyle, and premium consumer brands. We create impactful digital experiences through social media marketing, content creation, performance marketing, influencer collaborations, and brand storytelling. Our mission is to help brands build meaningful connections with their audiences while delivering measurable business results.

Position: Digital Marketing Manager

We are looking for a creative, strategic, and result-driven Digital Marketing Manager to lead social media planning, content strategy, execution, and performance analysis across multiple client accounts.

The ideal candidate is passionate about digital trends, understands audience behaviour, and can leverage modern tools, including Canva and AI-powered platforms, to create high-quality content efficiently.

Key Responsibilities

• Develop and execute social media strategies for multiple brands and clients.
• Create monthly content calendars and campaign plans.
• Write engaging captions, post copies, and content briefs.
• Design social media creatives using Canva.
• Utilize AI tools for content ideation, copywriting, research, image generation, and workflow optimisation.
• Manage and schedule content across Instagram, Facebook, LinkedIn, YouTube, X, and other platforms.
• Monitor social media performance and prepare monthly reports.
• Track industry trends, competitor activities, and emerging digital opportunities.
• Coordinate with design, content, and performance marketing teams.
• Manage influencer collaborations and user-generated content initiatives.
• Ensure brand consistency across all digital touchpoints.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• Strong understanding of social media platforms and digital marketing fundamentals.
• Excellent written and verbal communication skills.
• Strong organisational and project management abilities.
• Creativity combined with analytical thinking.

Required Experience

• 3-5 years of experience in Social Media Management or Digital Marketing.
• Experience managing multiple client accounts simultaneously.
• Prior agency experience will be preferred.
• Proven portfolio showcasing successful social media campaigns and content strategies.

Must-Have Skills

• Canva (Mandatory)
• AI Tools such as ChatGPT, Copilot, Gemini, Claude, Midjourney, etc. (Mandatory)
• Social Media Strategy
• Content Planning & Calendar Management
• Copywriting
• Analytics & Reporting
• Influencer Marketing
• Community Management
• Meta Business Suite
• LinkedIn Marketing

What We Offer

• Opportunity to work with leading hospitality and premium brands.
• Fast-paced and collaborative work environment.
• Exposure to innovative AI-driven marketing practices.
• Career growth and leadership opportunities.
• Creative freedom to experiment and innovate.