Digital Marketing Lead

Kumaran Systems; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Kumaran Systems is seeking a Digital Marketing Lead to own and drive our digital marketing strategy with a strong focus on SEO, GEO, and B2B lead generation. You will lead SEO initiatives, coordinate content strategies, and optimize paid campaigns to deliver qualified leads.

You will collaborate with sales and business teams, track metrics, and stay ahead of AI-powered search trends to scale growth. This is a high-impact, growth-oriented role.

Qualifications

• Proven experience in leading digital marketing strategies.
• Strong knowledge of SEO and AI-powered search trends.
• Experience driving B2B lead generation through multiple channels.

Responsibilities

• Lead SEO, GEO, and overall digital marketing initiatives.
• Drive qualified B2B leads through Google, LinkedIn, email, and other digital channels.
• Develop content strategies to improve visibility across traditional and AI-powered search platforms.
• Manage paid campaigns and optimize ROI and conversions.
• Track website traffic, lead funnel, campaign performance, and key marketing metrics.
• Work closely with business and sales teams to align campaigns with growth objectives.
• Stay updated on SEO, AI search, and emerging digital marketing trends.

Skills

SEO

GEO

B2B lead generation

Content strategy

Paid campaigns

Job description

We are looking for a Digital Marketing Lead to own and drive our digital marketing strategy, with a strong focus on SEO, Generative Engine Optimization (GEO), and B2B lead generation.

Key Responsibilities

• Lead SEO, GEO, and overall digital marketing initiatives.
• Drive qualified B2B leads through Google, LinkedIn, email, and other digital channels.
• Develop content strategies to improve visibility across traditional and AI-powered search platforms.
• Manage paid campaigns and optimize ROI and conversions.
• Track website traffic, lead funnel, campaign performance, and key marketing metrics.
• Work closely with business and sales teams to align campaigns with growth objectives.
• Stay updated on SEO, AI search, and emerging digital marketing trends.