Digital Marketing Specialist

CapActix Business Solutions; Ahmedabad District; On-site; INR 900,000 - 1,200,000; Full time

Job summary

A dynamic consulting firm in Ahmedabad is seeking a Digital Marketing Specialist to lead their digital marketing efforts. This role involves developing and executing strategies, overseeing a team, and optimizing for SEO and Generative AI. Candidates should have over 4 years of experience in digital marketing, strong analytical skills, and a passion for innovative strategies. Join us to drive brand visibility and generate qualified leads in international markets.

Qualifications

• 4+ years of experience in digital marketing with team handling exposure.
• Strong knowledge of SEO, Generative AI tools, and GEO optimization.
• Excellent English communication and analytical skills.
• Experience with international markets / KPO industry.
• Excellent English communication and analytical skills.

Responsibilities

• Plan, execute, and optimize the overall digital marketing strategy.
• Manage the digital marketing team and oversee day-to-day execution.
• Drive SEO and GEO optimization for search engines and AI platforms.
• Drive SEO and GEO optimization for search engines and AI platforms.
• Conduct market and competitor research to identify growth opportunities.
• Analyze performance metrics and optimize campaigns accordingly.
• Collaborate with leadership on growth and branding initiatives.

Skills

SEO

Generative AI tools

GEO optimization

Analytical skills

Team management

International markets experience

English communication

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Digital Marketing Specialist (SEO, Generative AI & GEO)

Experience : 4–7 Years (International / KPO Industry Preferred)

We are looking for a Digital Marketing Specialist who will own the digital marketing function end‑to‑end, including strategy, execution, and team management. The role focuses on SEO, Generative AI‑driven content, and Generative Engine Optimization (GEO) to drive brand visibility and qualified leads in international markets.

Key Responsibilities:

• Plan, execute, and optimize the overall digital marketing strategy
• Manage the digital marketing team and oversee day‑to‑day execution
• Guide and review team output across SEO, content, and social media
• Drive SEO and GEO optimization for search engines and AI platforms
• Conduct market and competitor research to identify growth opportunities
• Analyze performance metrics and optimize campaigns accordingly
• Collaborate with leadership on growth and branding initiatives

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 4+ years of experience in digital marketing with team handling exposure
• Strong knowledge of SEO, Generative AI tools, and GEO optimization
• Experience with international markets / KPO industry
• Excellent English communication and analytical skills

Key Skills:

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Outsourcing and Offshoring Consulting