Digital Marketing Lead

Webomindapps; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Webomindapps in Bengaluru is seeking an experienced SEO & Digital Marketing Lead to steer our SEO and digital campaigns, drive organic growth, and optimize paid performance across markets. You will mentor teams, own On-Page to International SEO, guide AEO/GEO strategies, manage Google Ads and analytics tools, and report progress to leadership.

The ideal candidate has 4+ years in SEO and Digital Marketing, a track record of improving organic traffic and ROI, and strong collaboration across

Qualifications

• Strong hands-on expertise in SEO, AEO, GEO, Digital Marketing, and Performance Marketing.
• Excellent understanding of On-Page, Off-Page, Technical, Local, and E-commerce SEO.
• Strong knowledge of AEO, GEO, AI Search, Semantic SEO, Entity SEO, Structured Data, and Topical Authority.
• Hands-on experience with Google Ads and Meta Ads.
• Strong knowledge of GA4, Google Search Console, SEMrush, Ahrefs, Google Keyword Planner, Looker Studio, and Google Tag Manager.
• Understanding of conversion tracking, attribution, landing page optimization, CRO, and marketing funnels.
• Good understanding of HTML, CSS, CMS platforms, and website architecture.
• Strong analytical, problem-solving, communication, presentation, and leadership skills.
• Ability to manage multiple projects and lead a team effectively.

Responsibilities

• Develop and execute comprehensive SEO and Digital Marketing strategies aligned with business goals.
• Lead and manage the SEO and Digital Marketing teams, including task allocation, performance tracking, mentoring, and quality control.
• Own SEO strategy across On-Page, Off-Page, Technical, Local, E-commerce, and International SEO.
• Conduct advanced keyword research, competitor analysis, technical SEO audits, content gap analysis, and identify organic growth opportunities.
• Drive AEO and GEO strategies to improve visibility across AI-powered search, featured snippets, People Also Ask, voice search, and generative search platforms.
• Develop content strategies focused on search intent, topical authority, semantic SEO, entity optimization, and conversions.
• Plan and optimize Google Ads, Meta Ads, and other performance marketing campaigns.
• Monitor and improve key performance metrics including CPL, CPA, CTR, CPC, ROAS, conversion rate, organic traffic, leads, and ROI.
• Analyze website and campaign performance using GA4, Google Search Console, Google Ads, SEMrush, Ahrefs, Google Keyword Planner, Looker Studio, and other relevant tools.
• Identify and resolve technical SEO issues related to crawling, indexing, site architecture, Core Web Vitals, page speed, schema, redirects, canonicalization, XML sitemap, and robots.txt.
• Develop and implement ethical link-building, digital PR, and off-page SEO strategies.
• Monitor Google algorithm updates, search trends, AI search developments, and emerging digital marketing opportunities.
• Work closely with Content, Design, UI/UX, Development, and Business teams to execute digital growth initiatives.
• Prepare and present regular SEO and Digital Marketing performance reports to management and stakeholders.
• Manage multiple websites/projects and ensure timely delivery of marketing objectives.
• Set team KPIs, monitor performance, conduct reviews, and drive continuous improvement.

Skills

SEO

AEO

GEO

Digital Marketing

Performance Marketing

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Google Keyword Planner

Looker Studio

Google Tag Manager

Job description

SEO & Digital Marketing Lead

Job Description

Webomindapps is looking for an experienced and result-oriented SEO & Digital Marketing Lead to lead our SEO and Digital Marketing teams and drive organic growth, paid performance, search visibility, and overall digital marketing results.

The ideal candidate should have strong hands-on expertise in SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Performance Marketing, Analytics, Content Strategy, and Digital Marketing, along with proven experience in managing and mentoring teams.

Key Responsibilities

• Develop and execute comprehensive SEO and Digital Marketing strategies aligned with business goals.
• Lead and manage the SEO and Digital Marketing teams, including task allocation, performance tracking, mentoring, and quality control.
• Own SEO strategy across On-Page, Off-Page, Technical, Local, E-commerce, and International SEO.
• Conduct advanced keyword research, competitor analysis, technical SEO audits, content gap analysis, and identify organic growth opportunities.
• Drive AEO and GEO strategies to improve visibility across AI-powered search, featured snippets, People Also Ask, voice search, and generative search platforms.
• Develop content strategies focused on search intent, topical authority, semantic SEO, entity optimization, and conversions.
• Plan and optimize Google Ads, Meta Ads, and other performance marketing campaigns.
• Monitor and improve key performance metrics including CPL, CPA, CTR, CPC, ROAS, conversion rate, organic traffic, leads, and ROI.
• Analyze website and campaign performance using GA4, Google Search Console, Google Ads, SEMrush, Ahrefs, Google Keyword Planner, Looker Studio, and other relevant tools.
• Identify and resolve technical SEO issues related to crawling, indexing, site architecture, Core Web Vitals, page speed, schema, redirects, canonicalization, XML sitemap, and robots.txt.
• Develop and implement ethical link-building, digital PR, and off-page SEO strategies.
• Monitor Google algorithm updates, search trends, AI search developments, and emerging digital marketing opportunities.
• Work closely with Content, Design, UI/UX, Development, and Business teams to execute digital growth initiatives.
• Prepare and present regular SEO and Digital Marketing performance reports to management and stakeholders.
• Manage multiple websites/projects and ensure timely delivery of marketing objectives.
• Set team KPIs, monitor performance, conduct reviews, and drive continuous improvement.

Required Skills

• Strong hands-on expertise in SEO, AEO, GEO, Digital Marketing, and Performance Marketing.
• Excellent understanding of On-Page, Off-Page, Technical, Local, and E-commerce SEO.
• Strong knowledge of AEO, GEO, AI Search, Semantic SEO, Entity SEO, Structured Data, and Topical Authority.
• Hands-on experience with Google Ads and Meta Ads.
• Strong knowledge of GA4, Google Search Console, SEMrush, Ahrefs, Google Keyword Planner, Looker Studio, and Google Tag Manager.
• Understanding of conversion tracking, attribution, landing page optimization, CRO, and marketing funnels.
• Good understanding of HTML, CSS, CMS platforms, and website architecture.
• Strong analytical, problem-solving, communication, presentation, and leadership skills.
• Ability to manage multiple projects and lead a team effectively.

Desired Candidate Profile

• 4+ years of relevant experience in SEO and Digital Marketing.
• Proven experience in leading/managing SEO or Digital Marketing teams.
• Strong hands-on SEO experience with a proven track record of improving organic traffic, rankings, leads, conversions, and revenue.
• Experience managing multiple websites, brands, or client projects is preferred.
• Experience in AEO, GEO, AI-driven search optimization, and Performance Marketing will be highly preferred.
• Strong data-driven and strategic mindset with the ability to convert insights into measurable business results.
• Excellent stakeholder and team management skills.
• Self-motivated, proactive, and capable of taking complete ownership of digital marketing initiatives.

About Webomindapps

Webomindapps is a dynamic technology company specializing in Web Development, Mobile App Development, UI/UX Design, Digital Marketing, Branding, and AI-powered solutions.

We are committed to delivering innovative digital experiences and measurable business growth for our clients.

We are looking for professionals who are passionate about SEO, Digital Marketing, AI-powered search, innovation, leadership, and continuous learning.