Digital Marketing - Gurgaon - Onsite

MatBook; Gurugram District; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

MatBook in Gurgaon is seeking a Digital Marketing professional with 5+ years of hands-on experience to lead paid media strategy. This role demands running Meta Ads and Google Ads campaigns, managing budgets, and driving measurable customer acquisition.

You will build campaign structures, optimize daily spend, analyze metrics like CTR, CPC, ROAS, and collaborate with content/design to create high-performing creatives while staying ahead of industry changes.

Qualifications

• Hands-on experience running Meta Ads and Google Ads campaigns.
• Personally ran live campaigns and managed advertising budgets.
• Strong ability to analyze performance and optimize creatives/audiences.
• Proven impact on acquisition efficiency.

Responsibilities

• Plan, set up and manage Meta Ads and Google Ads campaigns.
• Build campaign structures, audiences, budgets and targeting.
• Manage and optimise daily ad spend.
• Monitor CTR, CPC, CPM, CPL, CPA, CVR and ROAS.
• Identify winning and underperforming campaigns.
• Run A/B tests across creatives, copies, audiences, formats and landing pages.
• Research competitor ads, offers and messaging.
• Analyse customer behaviour and conversion funnels.
• Manage retargeting and remarketing campaigns.
• Set up and monitor conversion tracking.
• Analyse performance through GA4 and other analytics tools.
• Maintain campaign dashboards and reports.
• Share actionable insights and recommendations.
• Stay updated with Meta, Google and digital advertising changes.

Skills

Meta Ads Manager

Google Ads

Budget Management

Campaign Optimization

Analytics GA4

AB Testing

Conversion Tracking

Performance Marketing

Tools

Meta Ads Manager

Google Ads

Google Analytics 4 (GA4)

Job description

Role: Digital Marketing (Asst. Manager/Manager)

Experience: 5+ years

Location: Gurgaon

Work Mode: On-site

You see an ad and think, “Who the hell is targeting me?” Good. We want you.

We’re looking for a Digital Marketing professional who knows how to turn ad spend into actual customers and revenue. This is not a “create campaign click publish send screenshot” job.

You should have hands-on experience running Meta and Google Ads campaigns, managing budgets, analysing performance, testing creatives and audiences, and continuously improving acquisition efficiency.

What You Must Know

Meta Ads + Google Ads are non-negotiable. You must have personally run and managed campaigns on both platforms.

We want someone who can confidently tell us:

• What campaigns have you run?
• What was the monthly/overall ad budget you managed?
• What was the objective - leads, sales, traffic, app installs, etc.?
• What was your CPL / CPA / ROAS?
• What worked?
• What didn't?
• What did you change to improve performance?
• How did you decide where to allocate the budget?

“I have worked on Meta Ads” is not enough. We want someone who has actually been inside Meta Ads Manager and Google Ads, launched campaigns, monitored them, managed budgets and made optimisation decisions.

What You'll Actually Do

• Plan, set up and manage Meta Ads and Google Ads campaigns
• Build campaign structures, audiences, budgets and targeting
• Manage and optimise daily ad spend
• Monitor CTR, CPC, CPM, CPL, CPA, CVR and ROAS
• Identify winning and underperforming campaigns
• Run A/B tests across creatives, copies, audiences, formats and landing pages
• Research competitor ads, offers and messaging
• Work with the content/design team to create high-performing ad creatives
• Analyse customer behaviour and conversion funnels
• Manage retargeting and remarketing campaigns
• Set up and monitor conversion tracking
• Analyse performance through GA4 and other analytics tools
• Maintain campaign dashboards and reports
• Share actionable insights and recommendations
• Stay updated with Meta, Google and digital advertising changes

SEO - You Should Know Your Way Around It

SEO is an important part of this role. You should understand:

• Keyword research
• On-page SEO
• Technical SEO basics
• Content optimisation
• Competitor keyword analysis
• Organic traffic and ranking analysis
• Google Search Console
• SEO performance tracking
• Basic link-building concepts
• How SEO and paid acquisition can work together

You don't need to be an SEO wizard, but you must understand how SEO works and be able to evaluate and improve organic performance.

Your KRA=Make the Money Make Sense

->Campaign Execution: Launch campaigns correctly and on time. Because:

Wrong audience + wrong budget + wrong campaign = expensive learning experience. Let's avoid that.

-> Performance: Work towards improving:

• CTR
• CPC
• CPL / CPA
• Conversion Rate
• ROAS
• Overall customer acquisition efficiency

-> Budget Management: You will be responsible for making sure the ad budget is being used intelligently. You should be comfortable with:

• Allocating spend across campaigns
• Monitoring daily spend
• Identifying wasted spend
• Scaling winning campaigns

Emotional attachment to bad-performing ads is not encouraged.

And figure out: What makes people click?

-> Data & Decision Making: Don't tell us: “Campaign performance was not good.” Tell us: “CTR dropped because X. I checked Y. Here's what I recommend we test next.” We want thinking, not screenshots.

You Might Be Our Person If...

• You notice ads everywhere.
• You sometimes wonder why you were targeted with a particular ad.
• You understand that 100K views ≠ 100K customers.
• Numbers don't scare you.
• You naturally ask, “What happens if we change this?”
• You can look at a campaign and immediately find something that could be better.
• You're comfortable saying “I don't know” — and then figuring it out.
• You'd rather test an idea than spend three days discussing whether it might work.

You Will Be Considered If..

• You have hands-on experience with Meta Ads Manager
• You have hands-on experience with Google Ads
• You have personally run live campaigns
• You have managed real advertising budgets
• You can explain the budgets you have handled and the results generated
• You understand campaign optimisation and performance marketing metrics
• You understand GA4 and conversion tracking
• You have experience working with ad creatives
• You understand landing pages and conversion funnels
• You can analyse campaign data and turn it into actionable decisions

Bonus Points If...

• You have run campaigns for a startup or high-growth business
• You have experience in D2C, quickcommerce, e-commerce, construction, real estate, or marketplaces
• You have experience managing significant monthly ad spends
• You have experimented with your own campaigns/businesses
• You understand attribution and funnel-level performance
• You know how to use AI tools to improve marketing workflows

Show Us What You've Done

Your portfolio should ideally include examples of campaigns you've personally worked on, the budget managed, objectives, results and what you did to improve performance. If you can make ad spend make sense, we want to hear from you.