Digital Marketing Expert

TAC Security; Chandigarh; On-site; INR 600,000 - 900,000; Full time

Job summary

TAC Infosec Ltd is seeking a results-driven Digital Marketing Expert to lead SEO, paid advertising, social media, email marketing, content strategy, analytics, and AI-powered tools. The candidate will plan, execute, analyze, and optimize campaigns to increase brand visibility, engagement, qualified leads, and conversions in a fast-paced cybersecurity/tech environment.

Ideal candidates bring hands-on experience across Google Ads, Meta Ads, LinkedIn Ads, GA4, and analytics platforms, with a focus

Qualifications

• Strong hands-on experience in Digital Marketing, SEO, SEM, SMM, PPC, Email Marketing, and Content Marketing.
• Advanced knowledge of Google Ads and Meta Ads.
• Good understanding of LinkedIn marketing and B2B lead generation.
• Hands-on knowledge of Google Analytics (GA4) and Google Search Console.
• Experience with keyword research, competitor analysis, campaign optimization, and performance reporting.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan, manage, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
• Develop and implement SEO strategies including on-page, off-page, technical SEO, keyword research, and competitor analysis.
• Manage the company's social media across LinkedIn, Instagram, Facebook, X, YouTube, and other platforms.
• Create and maintain monthly and weekly social media content calendars.
• Coordinate with content and design teams to develop engaging posts, creatives, videos, blogs, landing pages, and assets.
• Plan and execute email marketing campaigns including newsletters, lead-nurturing campaigns, segmentation, and performance tracking.
• Monitor website traffic, user behavior, leads, conversions, and campaign performance.
• Use GA4, Google Search Console, Google Ads, Meta Business Suite to measure performance.
• Track KPIs such as CPC, CTR, CPL, conversion rate, ROAS, organic traffic, engagement, and lead quality.
• Prepare weekly/monthly performance reports and provide actionable recommendations.
• Conduct competitor, audience, keyword, and market research to identify growth opportunities.
• Optimize landing pages and funnels to improve conversion and lead generation.
• Stay updated with search algorithms, social media trends, advertising platforms, and best practices.
• Use AI tools for content ideation, campaign optimization, research, automation, analytics, and productivity.
• Work with Sales, Content, Design, and internal teams to support business goals.

Skills

Digital Marketing

SEO

SEM

SMM

PPC

Email Marketing

Content Marketing

Google Ads

Meta Ads

LinkedIn Marketing

B2B Lead Gen

Analytics

GA4

Google Search Console

Tools

GA4

Google Search Console

Meta Business Suite

Job description

TAC Infosec Ltd is looking for a results-driven Digital Marketing Expert with strong hands-on experience across SEO, paid advertising, social media marketing, email marketing, content strategy, analytics, and AI-powered marketing tools.

The ideal candidate should have an advanced understanding of digital marketing, be comfortable working in a fast-paced environment, and have the ability to plan, execute, analyze, and optimize campaigns that increase brand visibility, engagement, qualified leads, and conversions. Experience or understanding of the cybersecurity/technology industry will be highly preferred.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan, manage, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
• Develop and implement SEO strategies, including on-page, off-page, technical SEO, keyword research, and competitor analysis.
• Manage the company's social media presence across LinkedIn, Instagram, Facebook, X, YouTube, and other relevant platforms.
• Create and maintain monthly and weekly social media content calendars.
• Coordinate with content and design teams to develop engaging posts, creatives, videos, blogs, landing pages, and campaign assets.
• Plan and execute email marketing campaigns, including newsletters, lead-nurturing campaigns, segmentation, and performance tracking.
• Monitor website traffic, user behavior, leads, conversions, and campaign performance.
• Use Google Analytics (GA4), Google Search Console, Google Ads, Meta Business Suite, and other marketing platforms to measure performance.
• Track key marketing KPIs such as CPC, CTR, CPL, conversion rate, ROAS, organic traffic, engagement, and lead quality.
• Prepare weekly/monthly performance reports and provide actionable recommendations.
• Conduct competitor, audience, keyword, and market research to identify new growth opportunities.
• Optimize landing pages and marketing funnels to improve conversion rates and lead generation.
• Stay updated with changes in search algorithms, social media trends, advertising platforms, and digital marketing best practices.
• Use AI tools for content ideation, campaign optimization, research, automation, analytics, and marketing productivity.
• Work closely with Sales, Content, Design, and other internal teams to ensure marketing activities support overall business goals.
• Build digital campaigns that strengthen TAC Infosec Ltd's positioning within the cybersecurity and technology industry.

Required Skills & Experience

• Strong hands-on experience in Digital Marketing, SEO, SEM, SMM, PPC, Email Marketing, and Content Marketing.
• Advanced knowledge of Google Ads and Meta Ads.
• Good understanding of LinkedIn marketing and B2B lead generation.
• Hands-on knowledge of Google Analytics (GA4) and Google Search Console.
• Experience with keyword research, competitor analysis, campaign optimization, and performance reporting.
• Experience creating and managing social media calendars.
• Knowledge of email marketing platforms and lead-nurturing strategies.
• Strong understanding of marketing funnels and conversion optimization.
• Familiarity with AI-powered marketing tools and marketing automation.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Basic knowledge of Canva or similar creative/design tools will be an advantage.
• Understanding of the cybersecurity, SaaS, IT, or B2B technology industry will be preferred.

Preferred Candidate Profile

• Proven track record of independently managing digital marketing campaigns.
• Data-driven approach with the ability to translate campaign data into actionable strategies.
• Strong understanding of current digital marketing and AI trends.
• Experience generating qualified B2B leads through organic and paid channels.
• Ability to take ownership of campaigns from planning and execution through reporting and optimization.
• Prior experience marketing cybersecurity, IT, SaaS, or technology solutions would be an added advantage.

SEO | SEM | Google Ads | Meta Ads | LinkedIn Marketing | Social Media Marketing | Email Marketing | Content Marketing | GA4 | Google Search Console | Lead Generation | Marketing Analytics | AI Marketing Tools | Marketing Automation | Campaign Management | B2B Marketing | Cybersecurity Marketing