SEO Expert

TAC Security; Chandigarh; On-site; INR 500,000 - 800,000; Full time

Job summary

TAC Infosec Ltd. is seeking an experienced SEO Expert to strengthen the organic search presence and drive qualified website traffic for its cybersecurity and technology solutions in India.

The role focuses on on-page, off-page, and technical SEO, along with data-driven optimization and content collaboration. The ideal candidate will have hands-on experience with GA4, GSC, and major SEO tools, and will be able to translate analytics into actionable strategies while working in a fast-paced

Qualifications

• Strong practical knowledge of On-Page, Off-Page, and Technical SEO.
• Excellent understanding of Google Search algorithms and ranking factors.
• Hands-on experience with Google Analytics 4 and Google Search Console.
• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Moz, Keyword Planner, or equivalent.
• Strong knowledge of keyword research, competitor research, backlink analysis, and link building.
• Understanding of Core Web Vitals, website speed, crawling, indexing, schema markup, and structured data.
• Basic understanding of HTML, CSS, and CMS platforms such as WordPress.
• Ability to analyze SEO data and translate findings into actionable strategies.
• Strong written and verbal communication skills.
• Understanding of AI tools and their application in SEO and content optimization.
• Ability to manage multiple SEO initiatives in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic visibility, rankings, traffic, and conversions.
• Conduct detailed keyword research, competitor analysis, SERP analysis, and search intent analysis.
• Manage On-Page SEO including title tags, meta descriptions, headings, internal linking, URL structures, image optimization, and content optimization.
• Perform Technical SEO audits and identify issues related to crawling, indexing, site architecture, redirects, canonicalization, structured data, XML sitemaps, robots.txt, and Core Web Vitals.
• Develop and execute ethical Off-Page SEO and link-building strategies to improve domain authority and search visibility.
• Work closely with content writers to develop SEO-friendly blogs, landing pages, service pages, and other website content.
• Monitor website performance using Google Analytics 4, Google Search Console, Google Tag Manager, and SEO tools.
• Track keyword rankings, organic traffic, conversions, backlinks, and other important SEO KPIs.

Skills

On-Page SEO

Off-Page SEO

Technical SEO

Keyword Research

Content Optimization

Link Building

SEO Analytics

Google Analytics 4

SEO Tools

Tools

SEMrush

Ahrefs

Screaming Frog

Moz

Keyword Planner

Job description

Role Overview:

TAC Infosec Ltd. is looking for an experienced and results-driven SEO Expert to strengthen our organic search presence, improve keyword rankings, increase qualified website traffic, and support lead generation.

The ideal candidate should have strong hands-on expertise in On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Content Optimization, Link Building, and SEO Analytics. Experience working with B2B, SaaS, technology, or cybersecurity companies will be an advantage.

Key Responsibilities:

• Develop and execute comprehensive SEO strategies to improve organic visibility, rankings, traffic, and conversions.
• Conduct detailed keyword research, competitor analysis, SERP analysis, and search intent analysis.
• Manage On-Page SEO, including title tags, meta descriptions, headings, internal linking, URL structures, image optimization, and content optimization.
• Perform Technical SEO audits and identify issues related to crawling, indexing, site architecture, redirects, canonicalization, structured data, XML sitemaps, robots.txt, and Core Web Vitals.
• Develop and execute ethical Off-Page SEO and link-building strategies to improve domain authority and search visibility.
• Work closely with content writers to develop SEO-friendly blogs, landing pages, service pages, and other website content.
• Monitor website performance using Google Analytics 4, Google Search Console, Google Tag Manager, and SEO tools.
• Work with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, or similar platforms.
• Track keyword rankings, organic traffic, conversions, backlinks, and other important SEO KPIs.
• Identify opportunities to improve organic lead generation and conversion rates.
• Conduct regular website and competitor audits and recommend actionable improvements.
• Collaborate with content, development, design, and digital marketing teams to implement SEO recommendations.
• Stay updated with Google algorithm updates, AI-driven search developments, SEO trends, and search engine best practices.
• Understand the impact of AI search, generative search, and emerging search technologies on organic visibility.
• Prepare weekly/monthly SEO performance reports highlighting results, challenges, and improvement opportunities.

Required Skills & Qualifications

• Strong practical knowledge of On-Page, Off-Page, and Technical SEO.
• Excellent understanding of Google Search algorithms and ranking factors.
• Hands-on experience with Google Analytics 4 and Google Search Console.
• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Moz, Keyword Planner, or equivalent.
• Strong knowledge of keyword research, competitor research, backlink analysis, and link building.
• Understanding of Core Web Vitals, website speed, crawling, indexing, schema markup, and structured data.
• Basic understanding of HTML, CSS, and CMS platforms such as WordPress.
• Ability to analyze SEO data and translate findings into actionable strategies.
• Strong written and verbal communication skills.
• Understanding of AI tools and their application in SEO and content optimization.
• Ability to manage multiple SEO initiatives in a fast-paced environment.

Preferred Qualifications

• Previous experience in the Cybersecurity, IT, SaaS, or B2B technology industry.
• Understanding of cybersecurity-related keywords, audiences, and competitive search landscapes.
• Experience working on international/global SEO campaigns.
• Familiarity with Local SEO, International SEO, and Conversion Rate Optimization (CRO).
• Experience developing SEO strategies for competitive B2B markets.

Key Performance Indicators (KPIs)

Performance will be evaluated based on improvements in:

• Organic website traffic
• Target keyword rankings
• Qualified organic leads and conversions
• Search impressions and click-through rate (CTR)
• Website technical health
• Quality backlinks and referring domains
• Organic visibility for priority services and solutions
• Conversion performance of SEO landing pages

Ideal Candidate

We are looking for someone who is analytical, proactive, technically strong, and results-oriented. The candidate should be able to independently identify SEO opportunities, build an execution plan, and demonstrate measurable improvements in organic traffic, rankings, and qualified lead generation.