Digital Marketing Executive - SEO, SEM & Performance Marketing

Manning Consulting; Hyderabad; On-site; INR 630,000 - 770,000; Full time

Job summary

Manning Consulting is seeking a Digital Marketing Executive in Hyderabad to drive SEO, SEM, and paid advertising campaigns. You will optimize campaigns, analyze performance, and generate data-driven insights to improve ROI across Google Ads, Meta Ads, and social channels.

The ideal candidate has 1+ year of hands-on digital marketing experience, strong analytical skills, and the ability to manage campaigns, reports, and landing page optimization for lead generation.

Qualifications

• Minimum 1 year of relevant Digital Marketing experience.
• Hands-on SEO, SEM, PPC with GA4 and GSC.
• Strong analytical thinking and data interpretation.
• Ability to optimize campaigns based on performance.
• Good communication and problem-solving skills.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and social platforms.
• Perform SEO activities: keyword research, on-page/off-page/technical SEO, backlinks.
• Manage PPC campaigns, bid strategies, budget allocation and conversion tracking.
• Monitor KPIs: CTR, CPC, CPM, CPA, CPL, conversion rate, ROAS.
• Analyze website traffic and campaign performance using GA4 and GSC.
• Implement remarketing and conversion optimization strategies.
• Track performance and generate ROI-focused reports.
• Support landing page optimization and A/B testing initiatives.

Skills

SEO

SEM/PPC

Google Ads

Meta Ads Manager

GA4

GSC

Keyword Research

On-Page SEO

Off-Page SEO

Technical SEO

CRO

Lead Generation

SMM

Campaign Reporting

Tools

GA4

GSC

Job description

Location: Hyderabad
Experience: 1+ Year
Salary: Up to 7 LPA
Interview Mode: Virtual
Employment Type: Full-Time

Job Description

We are looking for a skilled Digital Marketing Executive with hands‑on experience in SEO, SEM, paid advertising, web analytics, and digital campaign optimization. The ideal candidate should have a strong understanding of digital marketing tools, campaign performance metrics, lead generation, and data‑driven marketing strategies.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and social media platforms.
• Perform SEO activities, including keyword research, on‑page SEO, off‑page SEO, technical SEO, backlink analysis, and website optimization.
• Manage PPC campaigns, paid search, paid social, bidding strategies, budget allocation, and conversion tracking.
• Monitor campaign KPIs, including CTR, CPC, CPM, CPA, CPL, conversion rate, and ROAS.
• Analyze website traffic, user behaviour, and campaign performance using Google Analytics 4 (GA4) and Google Search Console.
• Implement keyword targeting, audience segmentation, remarketing, and conversion optimization strategies.
• Manage social media marketing (SMM), content calendars, engagement metrics, and campaign reporting.
• Conduct competitor analysis, keyword gap analysis, and market research.
• Track campaign performance and generate reports with actionable insights to improve ROI.
• Support landing page optimization, lead generation funnels, and A/B testing initiatives.

Required Technical Skills

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
• Google Ads and Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Search Console (GSC)
• Keyword Research and Competitor Analysis
• On-Page SEO, Off-Page SEO, and Technical SEO
• Conversion Rate Optimization (CRO)
• Conversion Tracking and Remarketing
• Lead Generation and Marketing Funnel Optimization
• CTR, CPC, CPM, CPA, CPL, ROAS, and ROI Analysis
• Social Media Marketing (SMM)
• Campaign Performance Reporting and Web Analytics

Candidate Requirements

• Minimum 1 year of relevant Digital Marketing experience.
• Practical exposure to digital marketing tools and campaign management.
• Strong analytical thinking and data interpretation skills.
• Ability to optimize campaigns based on performance metrics.
• Good communication, coordination, and problem‑solving skills.

Compensation & Benefits

• Salary up to 7 LPA, depending on relevant experience and technical expertise.
• Exposure to multiple digital marketing channels and tools.
• Professional development and career growth opportunities.