Digital Marketing Executive – Inbound Lead Generation

Chapter247; Indore District; On-site; INR 450,000 - 750,000; Full time

Job summary

Chapter247 is seeking a hands-on Digital Marketing Executive to drive inbound leads for IT services and technology solutions. You will own SEO, content, LinkedIn, paid campaigns, email marketing, website optimization, and analytics to convert digital traffic into business opportunities.

Collaborating with Sales/BD, Content, Design, and Technology teams, you will build targeted campaigns around buyer personas and high-intent use cases.

Qualifications

• 3–5 years hands-on digital marketing experience in IT services, SaaS, or B2B tech.
• Proficiency in SEO, content marketing, lead generation, and paid campaigns.
• Strong understanding of B2B funnels and conversion optimization.
• Experience with GA4, GSC, Canva, CMS, and email tools.
• Excellent copywriting and analytic skills.

Responsibilities

• Plan and execute campaigns across SEO, LinkedIn, Google Ads, email, and content.
• Nurture leads from traffic to MQL and sales opportunities.
• Coordinate with Sales/BD to track quality and conversions.
• Optimize website, CTAs, forms, and conversion journeys.
• Analyze performance across channels and drive ROI.

Skills

SEO & content marketing

Inbound lead generation

Social media marketing

LinkedIn & Google Ads

Analytics & CRO

Tools

GA4

Google Search Console

CMS

Canva

Email marketing tools

Job description

3 to 5 Years

Full-Time

We are looking for a hands‑on Digital Marketing Executive responsible for generating qualified inbound leads for our IT services and technology solutions.

The role will own execution across SEO, content, LinkedIn, paid campaigns, email marketing, website optimization, and analytics, with a strong focus on converting digital traffic into business opportunities.

Key Responsibilities

• Plan and execute campaigns to generate qualified leads through SEO, LinkedIn, Google Ads, email, content, and website channels.
• Build campaigns around target industries, services, buyer personas, and high‑intent use cases.
• Manage the lead funnel from traffic → enquiry → MQL → sales opportunity.
• Coordinate with Sales/BD to track lead quality and conversion.

SEO & Content

• Conduct keyword, competitor, and search‑intent research.
• Execute on‑page, off‑page, internal linking, and basic technical SEO.
• Develop content for blogs, service pages, industry pages, landing pages, case studies, LinkedIn, and lead magnets.
• Identify content gaps and opportunities to increase organic traffic and inbound enquiries.
• Build relevant, quality backlinks using ethical SEO practices.

Paid & Social Marketing

• Plan and optimize Google Ads, LinkedIn Ads, and Meta campaigns.
• Manage audiences, creatives, messaging, landing pages, budgets, and retargeting.
• Manage the company's LinkedIn and relevant social media channels.
• Create/coordinate posts, carousels, graphics, short‑form videos, and campaign content.

Website & Conversion

• Optimize website and landing pages for SEO, engagement, and lead conversion.
• Improve CTAs, forms, messaging, and conversion journeys.
• Work with Design/Development teams on new landing pages and website improvements.

Email Marketing

• Execute targeted email campaigns, newsletters, and lead‑nurturing sequences.
• Segment prospects and measure engagement, responses, and conversions.

Analytics & Optimization

• Track performance using GA4, Google Search Console, advertising platforms, CRM, and marketing tools.
• Monitor traffic, rankings, leads, MQLs, CPL, conversion rate, and ROI.
• Identify underperforming channels and continuously optimize campaigns.

Research & Collaboration

• Conduct competitor, market, audience, and industry research.
• Identify new channels and campaign opportunities.
• Work closely with Sales/BD, Content, Design, and Technology teams.

Required Skills

• 3–5 years of hands‑on Digital Marketing experience, preferably in IT Services, SaaS, or B2B Technology.
• Strong experience in SEO, inbound lead generation, content marketing, LinkedIn, Google Ads, and social media marketing.
• Good understanding of B2B marketing funnels, buyer journeys, and conversion optimization.
• Working knowledge of GA4, Google Search Console, Canva, CMS, and email marketing tools.
• Strong copywriting, communication, analytical, and execution skills.
• Ability to independently manage campaigns and deliver measurable results.

Good to Have

• Experience with HubSpot, Zoho, Salesforce, or marketing automation tools.
• Exposure to ABM and industry‑focused campaigns.
• Experience marketing AI, Data, Cloud, SaaS, or Digital Transformation solutions.
• Basic knowledge of WordPress, HTML/CSS, landing‑page optimization, and A/B testing.