Digital Marketing Executive

Smart Work Consultants; Tirunelveli; On-site; INR 300,000 - 600,000; Full time

Job summary

Smart Work Consultants in Tirunelveli, India, is seeking a Digital Marketing Executive to strengthen online presence and drive sales through innovative campaigns. The role covers social media, SEO/SEM, content creation, and campaign analytics.

You will manage Facebook, Instagram, Google Ads, and WhatsApp campaigns, create engaging content, and optimize website traffic. Experience across retail/restaurant branding and lead generation is preferred.

Qualifications

• Experience in planning and executing digital marketing campaigns across social media and search platforms.
• Proficiency with SEO/SEM, content creation, and analytics to drive engagement and sales.
• Familiarity with retail or hospitality branding and performance marketing.

Responsibilities

• Plan and execute digital marketing campaigns across social media and search platforms.
• Manage Facebook, Instagram, Google Ads, and WhatsApp marketing campaigns.
• Create engaging content, reels, videos, and promotional campaigns.
• Improve website traffic through SEO and SEM strategies.
• Manage online listings, customer reviews, and brand reputation.
• Track campaign performance using Google Analytics and Meta Business Suite.
• Coordinate festive offers, product launches, and promotional activities.
• Collaborate with designers and sales teams to improve customer engagement.
• Analyze market trends and competitor activities.
• Generate leads, increase footfall, and improve online sales.

Skills

Digital Marketing

Social Media Marketing

Facebook Ads

Instagram Marketing

Google Ads

SEO

SEM

Content Marketing

Copywriting

Email Marketing

WhatsApp Marketing

Google Analytics

Video Marketing

Brand Promotion

Lead Generation

Tools

Canva

Adobe Creative Suite

Meta Ads Manager

Facebook Ads Manager

Google Ads

Job description

Tirunelveli, India | Posted on 18/08/2026

We are looking for a creative and performance-driven Digital Marketing Executive to strengthen our online presence, increase customer engagement, and drive sales through innovative digital marketing campaigns.

The ideal candidate should have expertise in social media marketing, paid advertising, SEO, content creation, and campaign analytics, preferably in the Retail industry.

Key Responsibilities

• Plan and execute digital marketing campaigns across social media and search platforms
• Manage Facebook, Instagram, Google Ads, and WhatsApp marketing campaigns
• Create engaging content, reels, videos, and promotional campaigns
• Improve website traffic through SEO and SEM strategies
• Manage online listings, customer reviews, and brand reputation
• Track campaign performance using Google Analytics and Meta Business Suite
• Coordinate festive offers, product launches, and promotional activities
• Collaborate with designers and sales teams to improve customer engagement
• Analyze market trends and competitor activities
• Generate leads, increase footfall, and improve online sales

Experience Preferred

Digital Marketing Executive, Social Media Executive, Performance Marketing, Digital Marketing Specialist, Meta Ads, Facebook Ads, Instagram Marketing, Google Ads, SEO, SEM, Content Creator, Social Media Marketing, Email Marketing, WhatsApp Marketing, Google Analytics, Brand Promotion, Retail Marketing, Restaurant Marketing, Online Marketing, Lead Generation

Requirements

• Digital Marketing
• Social Media Marketing
• Meta Ads (Facebook & Instagram)
• Google Ads (PPC)
• SEO & SEM
• Content Marketing & Copywriting
• Canva / Adobe Creative Suite
• Email & WhatsApp Marketing
• Google Analytics
• Video Marketing & Reels
• Brand Promotion
• Campaign Performance Analysis
• Opportunity to build and grow a popular retail/restaurant brand
• Exposure to creative branding and digital campaigns
• Learning and certification opportunities
• Young, dynamic, and collaborative work culture

Preferred: Candidates with experience in retail, restaurants, food & beverage, hospitality, supermarkets, e-commerce, or consumer brands, with expertise in social media marketing, paid campaigns, SEO, content creation, reels, branding, and customer engagement.

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