Digital Marketing Executive

Kothari IT Services Private Limited; Satara; On-site; INR 300,000 - 450,000; Full time

Job summary

Kothari IT Services Private Limited in Karad seeks a Digital Marketing Executive to plan and execute online campaigns, boosting lead generation and brand visibility for KIT's products and services. You will manage social channels, optimize web content, and monitor performance using analytics while collaborating with internal teams to ensure consistent messaging.

Strong digital marketing skills, content writing ability, and experience with tools like Google Analytics and basic SEO are required.

Qualifications

• Strong marketing skills with understanding of digital campaigns and brand positioning.
• Excellent written and verbal communication for stakeholders.
• Experience with social media marketing across LinkedIn, Instagram, Facebook, etc.
• Web content writing for websites, blogs and landing pages with SEO awareness.
• Web analytics skills to measure campaigns and derive improvements.
• Bachelor’s degree in Marketing, Communications or related field preferred.
• Familiarity with Google Analytics, ad platforms and email marketing tools beneficial.

Responsibilities

• Plan and execute online marketing campaigns to boost lead generation and brand visibility.
• Manage social media channels and coordinate with internal teams for consistency.
• Create and optimize web content, landing pages and collateral.
• Monitor campaign performance using web analytics and adjust strategies.
• Track market trends and contribute ideas for new campaigns.
• Prepare regular performance reports for stakeholders.

Skills

Digital Marketing

Communication

Social Media

Web Content Writing

Web Analytics

SEO

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Email Marketing Tools

Ad Platforms

Job description

Company Description

Kothari IT Services (KIT) designs, builds, and operates custom ERP, CRM, HRM, and AI-powered automation systems tailored to each client's business. The company follows an AI-first engineering approach with human-gated releases and a disciplined production cycle to ensure reliability and performance. Clients fully own their software, avoiding per-seat subscriptions and vendor lock-in, while KIT stays on as the operating team for continuous releases and long-term stability. KIT delivers enterprise dashboards, finance and HR modules, document management, integrations, data migration, and managed operations for growing Indian businesses that cannot afford downtime. The company is based in Kondhwa, Pune and focuses on systems that organizations can confidently scale on.

Role Description

This is a full-time, on-site role for a Digital Marketing Executive located in Karad. The Digital Marketing Executive will plan and execute online marketing campaigns to promote KIT's products and services, focusing on lead generation and brand visibility. Responsibilities include managing social media channels, creating and optimizing web content, and monitoring campaign performance using web analytics tools. The role involves coordinating with internal teams to understand offerings, developing marketing collateral, and ensuring consistent messaging across digital platforms. The Digital Marketing Executive will also track market trends, contribute ideas for new campaigns, and prepare regular performance reports.

Qualifications

• Candidates should possess strong Marketing skills with a clear understanding of digital campaigns and brand positioning.
• Candidates should possess excellent Communication skills, including clear written and verbal communication for internal and external stakeholders.
• Candidates should possess skills in Social Media Marketing to manage and grow presence across platforms such as LinkedIn, Instagram, Facebook, and others.
• Candidates should possess Web Content Writing skills to craft engaging, accurate, and SEO-aware content for websites, blogs, and landing pages.
• Candidates should possess Web Analytics skills to measure campaign effectiveness, interpret data, and recommend improvements.
• Relevant qualifications such as a bachelor's degree in Marketing, Communications, Business, or a related field are preferred.
• Experience with digital marketing tools (e.g., Google Analytics, ad platforms, email marketing tools) and basic SEO concepts is beneficial.
• Ability to work collaboratively on-site in Karad, manage multiple campaigns, and adapt to a fast-paced environment is expected.