Digital Marketing Executive

Kovax Abrasives South Asia; Ernakulam; On-site; INR 350,000 - 550,000; Full time

Job summary

Kovax Abrasives South Asia Pvt Ltd in Kochi (Kerala) is seeking a Digital Marketing Executive to plan, execute and monitor campaigns across online channels. The candidate will manage social media, create content, perform SEO, run ads, and generate leads while coordinating with internal teams for promotions.

Ideal applicants hold a bachelor's degree in marketing or related field, with 1–4 years of experience and strong knowledge of SEO, SMM, Google Ads, email marketing and analytics.

Qualifications

• Bachelor's degree in marketing, business administration, communications or related field.
• Good knowledge of SEO, social media marketing, Google Ads and email marketing.
• Familiarity with Google Analytics, Meta Ads and digital marketing tools.
• Strong communication and content creation skills.
• Creative, analytical and result-oriented mindset.

Responsibilities

• Plan and execute digital marketing campaigns across various online channels.
• Manage and optimize social media platforms such as LinkedIn, Facebook, Instagram, and YouTube.
• Create engaging content for websites, social media, email campaigns and marketing materials.
• Perform SEO activities to improve website ranking and visibility.
• Run and monitor Google Ads and social media advertising campaigns.
• Analyse campaign performance and prepare monthly marketing reports.
• Coordinate with internal teams for product promotions and branding activities.
• Conduct market research and competitor analysis.
• Manage website updates and ensure content accuracy.
• Generate leads through digital marketing initiatives and track conversions.
• Create and edit promotional videos, reels, product videos, and social media content.

Skills

SEO

Social Media Marketing

Google Ads

Email Marketing

Google Analytics

Content Creation

Education

Bachelor's degree in marketing or related field

Job description

About Kovax:

Kovax is a Japanese company manufacturing Coated Abrasives and rubbing compounds since 1930. Our company, Kovax Abrasives South Asia Pvt Ltd, is headquartered in Kerala and has sales operations across India and other South Asian countries.

Position:

Digital Marketing Executive

Department:

Marketing

Location:

Kakkanad, Kochi

Experience:

min 1-4 years

Role Purpose

We are looking for a creative and results-driven Digital Marketing Executive to manage and enhance our online presence. The ideal candidate will be responsible for planning, executing, and monitoring digital marketing campaigns to generate brand awareness, website traffic, and quality leads.

Key Responsibilities

• Plan and execute digital marketing campaigns across various online channels.


• Manage and optimize social media platforms such as LinkedIn, Facebook, Instagram, and YouTube.


• Create engaging content for websites, social media, email campaigns, and marketing materials.


• Perform SEO activities to improve website ranking and visibility.


• Run and monitor Google Ads and social media advertising campaigns.


• Analyse campaign performance and prepare monthly marketing reports.


• Coordinate with internal teams for product promotions and branding activities.


• Conduct market research and competitor analysis.


• Manage website updates and ensure content accuracy.


• Generate leads through digital marketing initiatives and track conversions.

(Create and edit promotional videos, reels, product videos, and social media content to support marketing campaigns )

Candidate Profile

• Bachelors degree in marketing, Business Administration, Communications, or a related field. .


• Good knowledge of SEO, Social Media Marketing, Google Ads, and Email Marketing.


• Familiarity with Google Analytics, Meta Ads, and digital marketing tools.


• Strong communication and content creation skills.


• Creative, analytical, and result-oriented mindset.


• Ability to manage multiple tasks and meet deadlines