Digital Marketing Executive

Prachay Group; Pune District, Pimpri-Chinchwad; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Prachay Group in Pune, Maharashtra, India, is seeking a digital distribution specialist to drive social media reach. You will manage publishing across LinkedIn, Instagram, YouTube, Facebook and X, and coordinate content calendars with the content team.

The ideal candidate has hands-on experience across multiple platforms, strong analytical sense, and a proactive approach to identify new distribution opportunities.

Qualifications

• Strong understanding of social media and digital distribution.
• Hands-on experience managing multiple social platforms.
• Good understanding of LinkedIn, Instagram and YouTube.
• Strong attention to detail and platform-specific content behavior.
• Ability to work with content calendars and publishing tools.
• Comfortable with analytics and performance data.

Responsibilities

• Manage publishing across LinkedIn, Instagram, YouTube, Facebook and X.
• Develop and implement platform-wise content distribution plans.
• Coordinate distribution of clips, carousels, articles and videos.
• Adapt content for different platforms and audiences.
• Track performance metrics and derive actionable insights.
• Maintain a structured publishing calendar.
• Collaborate with content and creative teams.
• Identify new distribution opportunities.

Skills

Social media

Content distribution

Platform management

Analytics

Content calendars

Cross-platform

Team collaboration

Opportunity spotting

Tools

Publishing tools

Analytics tools

Scheduling platforms

Video platforms

Job description

• Strong understanding of social media and digital distribution
• Hands-on experience managing multiple social platforms
• Good understanding of LinkedIn, Instagram and YouTube
• Strong attention to detail
• Good understanding of platform-specific content behavior
• Ability to work with content calendars and publishing tools
• Comfortable working with analytics and performance data
• Strong organizational and coordination skills
• Ability to work with creative and content teams
• Proactive approach to identifying new distribution opportunities

Job Description

• Strong understanding of social media and digital distribution
• Hands-on experience managing multiple social platforms
• Good understanding of LinkedIn, Instagram and YouTube
• Strong attention to detail
• Good understanding of platform-specific content behavior
• Ability to work with content calendars and publishing tools
• Comfortable working with analytics and performance data
• Strong organizational and coordination skills
• Ability to work with creative and content teams
• Proactive approach to identifying new distribution opportunities
• Good written communication skills

Skills And Knowledge

• Content Distribution
• Develop and execute platform-wise content distribution plans
• Manage publishing across relevant social and digital platforms
• Ensure content is published accurately and on schedule
• Adapt content for different platforms and audience behaviours
• Identify opportunities to extend the life and reach of existing content
• Coordinate distribution of short-form and long-form content
• Platform Management
• Manage day-to-day content publishing across platforms such as LinkedIn, Instagram, YouTube, Facebook, X and other relevant channels
• Understand the strengths and content formats of different platforms
• Optimise content for each platform rather than simply reposting identical content everywhere
• Stay updated with platform changes, trends and emerging distribution opportunities
• Maintain a structured publishing and distribution calendar
• Content Repurposing & Amplification
• Identify additional distribution opportunities from existing content
• Work with the content team to adapt content into platform-specific formats
• Coordinate the distribution of clips, carousels, articles, videos, posts and other content formats
• Identify opportunities for employee advocacy, collaborations, communities and other forms of organic amplification
• Help extend strong content beyond the platform on which it was originally published
• Owned & Earned Distribution
• Support the growth of owned content channels such as newsletters, WhatsApp, Telegram, websites and other relevant platforms
• Identify opportunities for content collaborations and external distribution
• Explore relevant communities, publications, creators and industry platforms
• Support thought leadership and content amplification initiatives
• Analytics & Reporting
• Track content performance across platforms
• Monitor reach, impressions, views, engagement, audience growth and other relevant metrics
• Prepare regular performance reports
• Identify which content, formats and platforms are performing well
• Share actionable insights with the content strategy team
• Use performance data to improve future distribution
• Content Operations
• Maintain a clear publishing calendar
• Coordinate with designers, editors and content strategists
• Manage approvals and publishing workflows
• Ensure links, captions, thumbnails, tags and other publishing elements are accurate
• Maintain an organised content archive
• Ensure there are no gaps in planned distribution

What Will Make You Stand Out

• Experience working with a content-led brand, media company, founder or leadership profile
• Experience in finance, fintech, business or related sectors
• Experience with YouTube and short-form video distribution
• Understanding of SEO and content discovery
• Experience with newsletters, WhatsApp, Telegram or other owned channels
• Experience with employee advocacy or creator collaborations
• Familiarity with social media analytics and scheduling platforms
• Ability to turn performance data into practical distribution decisions